Awesome Trademark Album and Music Offers

This innovative approach -- blending practicality and creativity -- is now in full-color!

From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper.

Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities..
Price: $25.51 [Notify me when price goes down.]

A pop-science journey into the surprising ingredients found in most common packaged foods

Like most Americans, Steve Ettlinger eats processed foods. And, like most consumers, he didn’t have a clue as to what most of the ingredients on the labels mean. So when his young daughter asked, “Daddy, what’s polysorbate 60?” he was at a loss—and determined to find out.

From the phosphate mines in Idaho to the oil fields in China, Twinkie, Deconstructed demystifies some of the most common processed food ingredients— where they come from, how they are made, how they are used—and why. Beginning at the source (hint: they’re often more closely linked to rock and petroleum than any of the four food groups), we follow each Twinkie ingredient through the process of being crushed, baked, fermented, refined, and/or reacted into a totally unrecognizable goo or powder—all for the sake of creating a simple snack cake.

An insightful exploration of the modern food industry, if you’ve ever wondered what you’re eating when you consume foods containing mono- and diglycerides or calcium sulfate (the latter a food-grade equivalent of plaster of paris), this book is for you..
Price: $5.99 [Notify me when price goes down.]

Useful tips and step-by-step guidance from filing to issue to license

Acquire and protect your share of this major business asset

Want to secure and exploit the intellectual property rights due you or your company? This easy-to-follow guide shows you how -- helping you to evaluate your idea's commercial potential, conduct patent and trademark searches, document the invention process, license your IP rights, and comply with international laws. Plus, you get detailed examples of each patent application type!

• The entire body of U.S. patent laws
• Example office actions and amendments
• Sample forms
• Trademark registration certificates
• Application worksheets
• See the CD appendix for details and complete system requirements.
• Avoid application blunders
• Register trademarks and copyrights
• Meet patent requirements
• Navigate complex legal issues
• Protect your rights abroad

.
Price: $13.58 [Notify me when price goes down.]

"Clear, correct, and deep, this is a welcome addition to discussions of law and computing for anyone -- even lawyers!" -- Lawrence Lessig, Professor of Law at Stanford Law School and founder of the Stanford Center for Internet and Society

If you work in information technology, intellectual property is central to your job -- but dealing with the complexities of the legal system can be mind-boggling. This book is for anyone who wants to understand how the legal system deals with intellectual property rights for code and other content. You'll get a clear look at intellectual property issues from a developer's point of view, including practical advice about situations you're likely to encounter.

Written by an intellectual property attorney who is also a programmer, Intellectual Property and Open Source helps you understand patents, copyrights, trademarks, trade secrets, and licenses, with special focus on the issues surrounding open source development and the GPL. This book answers questions such as:

How do open source and intellectual property work together? What are the most important intellectual property-related issues when starting a business or open source project? How should you handle copyright, licensing and other issues when accepting a patch from another developer? How can you pursue your own ideas while working for someone else? What parts of a patent should be reviewed to see if it applies to your work? When is your idea a trade secret? How can you reverse engineer a product without getting into trouble? What should you think about when choosing an open source license for your project?

Most legal sources are too scattered, too arcane, and too hard to read.Intellectual Property and Open Source is a friendly, easy-to-follow overview of the law that programmers, system administrators, graphic designers, and many others will find essential..
Price: $24.36 [Notify me when price goes down.]

What do all of these famous inventions have in common: air conditioning, airbags, bandages, barbed wire, blow dryers, can openers, cement, chewing gum, computers, credit cards, doughnuts, jeans, microwave ovens, paper towels, Play-Doh, Post-it Notes, potato chips, roller coasters, safety pins, Scotch tape, skateboards, staplers, straws, sunscreen, typewriters, Viagra, zippers? They were all invented in the US by American inventors, and they all went on to make fortunes for the inventors and those companies licensing the ideas. Don t be left out, and don t spend thousands in unnecessary legal fees, you can file your own patent with the step-by-step guidance in this new book. According to the U.S. Patent and Trademark Office, the number of patents filed in the US increased from 186,507 in 1992 to 406,302 in 2005. Approximately one out of five patents are filed by the prospective owner/inventor. You ll find that only minimal assistance if any is needed from an attorney or agent in securing your patent. This book offers a simple, straightforward introduction to patent law written in layman s terms. This book is written for inventors not attorneys, and for those that want to save thousands on legal fees protecting their ideas and inventions. A patent protects an invention and gives an exclusive right to the benefits of an invention. A patent is in essence a contract between the United States government and holder of an invention. This new book will explain how to secure a patent on your own without expensive attorney fees. If you think you have a great invention then you need this extremely detailed and comprehensive guide to the process of getting a patent. The book covers everything needed and easily explained from the initial patent search to filing a successful and hopefully financially lucrative application. Even if you ultimately decide to use the services of a patent attorney which in some cases is recommended, this book will get the process started and still.
Price: $17.99 [Notify me when price goes down.]

The United States Supreme Court famously labeled copyright "the engine of free expression" because it provides a vital economic incentive for much of the literature, commentary, music, art, and film that makes up our public discourse. Yet today's copyright law also does the opposite--it is often used to quash news reporting, political commentary, church dissent, historical scholarship, cultural critique, and artistic expression.
In Copyright's Paradox, Neil Weinstock Netanel explores the tensions between copyright law and free speech, revealing how copyright can impose unacceptable burdens on expression. Netanel provides concrete illustrations of how copyright often prevents speakers from effectively conveying their message, tracing this conflict across both traditional and digital media and considering current controversies such as the remix and copying culture rampant on YouTube and MySpace, hip-hop music and digital sampling, and the Google Book Search litigation. The author juxtaposes the dramatic expansion of copyright holders' proprietary control against the individual's newly found ability to digitally cut, paste, edit, remix, and distribute sound recordings, movies, TV programs, graphics, and texts the world over. He tests whether, in light of these developments and others, copyright still serves as a vital engine of free expression and he assesses how copyright does--and does not--burden speech. Taking First Amendment values as his lodestar, Netanel argues that copyright should be limited to how it can best promote robust debate and expressive diversity, and he presents a blueprint for how that can be accomplished.
Copyright and free speech will always stand in some tension. But there are ways in which copyright can continue to serve as an engine of free expression while leaving ample room for speakers to build on copyrighted works to convey their message, express their personal commitments, and create new art. This book shows us how..
Price: $27.87 [Notify me when price goes down.]

In 2005, as part of Twinkies’ 75th anniversary celebration, Hostess put out a call for recipes, asking people to share their ideas for cooking—yes, cooking—with Twinkies Hundreds of people from across the country responded with an amazing collection of homegrown, creative, and sometimes wacky recipes. Nostalgic, colorful, and a delight for the whole family, this is the perfect book for the Twinkie lover in all of us..
Price: $0.98 [Notify me when price goes down.]

Clear, comprehensive advice from an intellectual property lawyer--for every artist, inventor, and small business owner.

Today, virtually all companies, artists, and innovators run the risk of losing their competititve edge-and big money-by not adequately safeguarding their intellectual property. Written by an expert in intellectual property law, this is the first book to address the full range of legal protections available-patents, copyrights, trademarks, trade secrets, and licensing-with innovative information you won't find elsewhere, including:

€ Legal landmines every successful entrepreneur must avoid
€ Business practices that can be
protected-but are often overlooked
€ Protecting your intellectual property on the Internet
€ What are your ideas and the rights to them really worth?
€ Why trade secrets are a powerful and under-utilized protection
€ Lessons learned from Amazon.com, Microsoft, and other elite entrepreneurs
€ How even smart, savvy AOL lost exclusive trademarks, including "YOU'VE GOT MAIL!"
The Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets and Licensing is the definitive guide for the entrepreneur and innovator who is ready to protect what he or she has created-a.
Price: $8.54 [Notify me when price goes down.]

Protect the marks that mean everything to your business.

Trademarks -- the names and symbols that identify your business, brand and products in the marketplace --are important assets that you need to choose carefully, then vigilantly defend. You can protect:

business names

product names

product packaging

logos

slogans

domain names

anything that identifies your company, product or service!

With Trademark, you get the most up-to-date information you need to defend your creations. Learn how to:

choose marks that competitors can't copy

search for other marks that might conflict with yours

register a name or other mark

protect and maintain your marks' legal strength

understand and resolve disputes outside the courtroom

Thoroughly updated, the 8th edition of Trademark provides the most current information on domain names, changes to trademark statutes and case law, and the latest registration processes..
Price: $22.40 [Notify me when price goes down.]

The most concise and comprehensive explanations of intellectual property law available!

Whether you're an Edison, Faulkner or Jobs, you need Patent, Copyright & Trademark.

Intellectual property law has rapidly produced its own language. But don't count on understanding it right off the bat -- the language baffles lawyers and lay folk alike. Whether you're an inventor, designer, writer or programmer, you need to understand the language of intellectual property law to intelligently deal with such issues as:

who owns creative works or valuable information
how these owners can protect and enforce their ownership rights

how disputes between intellectual-property owners can be resolved

how ownership rights can best be transferred to others

and many more

With this essential guide, you will:

get clear overviews of relevant laws

understand the different kinds of protection offered by patents, copyrights, trademarks and trade secrets -- and which apply to your work

get a plain-English definition of every term you're likely to come across

find the information you need, quickly and easily -- all entries are organized by topic and extensively cross-referenced

The 9th edition is completely updated to provide the latest law and court decisions, new definitions and additional resources. It also covers new topics such as "patent trolls" and the Supreme Court's decision in KSR v. Teleflex..
Price: $22.40 [Notify me when price goes down.]