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Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive. We are republishing these classic works in affordable, high quality, modern editions, using the original text and artwork..
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This digital document is an article from Chief Executive (U.S.), published by Chief Executive Publishing on January 1, 2002. The length of the article is 2280 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: The CEO as brand: Their names are synonymous with their companies' products--and that presents a slew of unique challenges. (Marketing).(Chief Executive Officers)
Author: Karen Benezra
Publication:Chief Executive (U.S.) (Magazine/Journal)
Date: January 1, 2002
Publisher: Chief Executive Publishing
Page: 23(4)

Distributed by Thomson Gale.
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