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In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell..
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The Big Squeeze takes a fresh, probing, and often shocking look at the stresses and strains faced by tens of millions of American workers as wages have stagnated, health and pension benefits have grown stingier, and job security has shriveled.

Going behind the scenes, Steven Greenhouse tells the stories of software engineers in Seattle, hotel housekeepers in Chicago, call center workers in New York, and janitors in Houston, as he explores why, in the world’s most affluent nation, so many corporations are intent on squeezing their workers dry. We meet all kinds of workers: white collar and blue collar, high tech and low tech, middle income and low income; employees who stock shelves during a hurricane while locked inside their store, get fired after suffering debilitating injuries on the job, face egregious sexual harassment, and get laid off when their companies move high-tech operations abroad. We also meet young workers having a hard time starting out and seventy-year-old workers with too little money saved up to retire.

The book explains how economic, business, political, and social trends—among them globalization, the influx of immigrants, and the Wal-Mart effect—have fueled the squeeze. We see how the social contract between employers and employees, guaranteeing steady work and good pensions, has eroded over the last three decades, damaged by massive layoffs of factory and office workers and Wall Street’s demands for ever-higher profits. In short, the post–World War II social contract that helped build the world’s largest and most prosperous middle class has been replaced by a startling contradiction: corporate profits, economic growth, and worker productivity have grown strongly while worker pay has languished and Americans face ever-greater pressures to work harder and longer.

Greenhouse also examines companies that are generous to their workers and can serve as models for all of corporate America: Costco, Patagonia, and the casino-hotels of Las Vegas among them. Finally, he presents a series of pragmatic, ready-to-be-implemented suggestions on what government, business, and labor should do to alleviate the squeeze.

A balanced, consistently revealing exploration of a major American crisis.

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SQUEEZE PLAY is the first in a steamy new series of romances featuring a hunky baseball team and the sirens who challenge the players in the game of love..
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There is one card game that towers above all others as the most intelligent, intricate, and psychologically absorbing ever to be invented It has a rich history It's played and loved by some of the world's most famous and influential people. And it's not the one that's currently on television twenty-four hours a day.

In 1925 Harold Stirling Vanderbilt invented modern bridge, and a national craze was born. In the 1930s, bridge was even bigger than baseball. Its devotees would eventually include the Marx Brothers, George Burns, Wilt Chamberlain, Mahatma Gandhi, Winston Churchill, and Gen. Dwight D. Eisenhower, who played to unwind before the Normandy invasion. Today bridge players number about twenty-five million in the U.S. alone; current celeb-rity addicts include Warren Buffett (who goes by the online handle "T-Bone"), Bill Gates, Hugh Hefner, Sting, a sitting Supreme Court justice, and the guys from Radiohead.

In this spirited homage, Edward McPherson recounts the history of the game while attempting to master its deep mysteries in time to compete at the North American Bridge Championships in Chicago. Barely able to shuffle cards let alone play bridge, he sets out to discover why the game became and remains such a popular pastime, stopping in Dallas, Kansas City, Gatlinburg, Gettysburg, Las Vegas, and London. He focuses on a handful of professionals and eager but fumbling amateurs, and the characters he meets convince him that in a game that pits mind against mind, close attention to the cards often reveals much about those sitting at the table. He attempts to learn from bridge's devoted fans—from white-haired grannies and international playboys to teenage pros and billionaires—how its legacy can be preserved for future generations. And along the way, he picks up a playing partner of his own: Tina, a New York octogenarian with sharp card skills and energy to burn.

Insightful, funny, and steeped in respect for bridge, The Backwash Squeeze and Other Improbable Feats is an affectionate view of a grand game by an outsider trying to make his way into the inner circle.

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The Edgar Award-nominated author of Gun Monkeys delivers an adrenaline rush of a novel that features a special appearance by Joe DiMaggio

The high spot of Teddy Folger's life was the day in 1954 that he got an autographed baseball card from Joe DiMaggio himself. It's been downhill ever since. Which is why he just unloaded his freeloading wife and torched his own comic-book store–in one of the stupidest insurance scams in history. Enter Conner Samson. The down-on-his-luck repo man has just been hired to repossess Teddy's boat. Little does he know there's a baseball card on board that some men are willing to kill for. Thus begins a rip-roaring cross-country odyssey–and with bodies piling up, the squeeze is on for the penultimate piece of Americana. And Conner will be lucky if he ends up back where he started: broke and (still) breathing.


From the Hardcover edition..
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2 Lobster rolls, 1 w/xtra mayo--yuck!
1 Lm'ade
1 Wtr

Ignore Evan -- Swap Tues to avoid?

Call Ben! RITE AFTR WRK

Get tmrw off - qlty time w/ Ben

Stop lookg @ EVAN!!!

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In this second edition of the irreverent, celebrated Hey Whipple, Squeeze This, master copywriter Luke Sullivan looks at the history of advertising, from the good to the bad to the ugly. Updated to include two extended final chapters with in-depth prescriptions for building a career in advertising, this edition also features a real-world look at the day-to-day operations of today's ad agencies. Among the most disparaged campaigns in advertising history, the Mr. Whipple ads for Charmin toilet paper were also wildly successful. Sullivan explores the Whipple phenomenon, examining why bad ads sometimes work, why great ads sometimes fail, and how advertisers can learn to balance creative work with the mandate to sell products..
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The very first book from the award-winning creators of THE GRUFFALO, reissued for the tenth anniversary of its publication. A little old lady thinks that her house is a squash and a squeeze but, with the help of a few farmyard animals and the advice of a wise old man, she soon discovers that it's not as small as she thought..
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The bleachers at the school athletic field are broken and there's a little league game that afternoon. Squeeze hurts Manny's finger during the repair and she's convinced that she's a danger to all around her. She won't continue with the repair. Manny explains that everyone makes mistakes. The rest of the tools chime in and share their mistakes. In the end, Squeeze successfully helps with the repair without any additional injuries and Manny is asked by the team's coach to become their team sponsor.
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