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LEAD WITH CARROTS, NOT STICKS

The Carrot Principle reveals the groundbreaking results of one of the most in-depth management studies ever undertaken, showing definitively that the most successful managers provide their employees with frequent and effective recognition. Drawing on case studies from leading companies including Disney, DHL, KPMG and Pepsi Bottling Group, bestselling authors Gostick and Elton show how the transformative power of purposebased recognition produces astonishing results. And they show how great managers motivate employees to excel by offering constructive praise and meaningful rewards, and in doing so achieve higher:

• Productivity
• Engagement
• Retention
• Customer satisfaction

This exceptional program, sure to become a modern-day classic, presents the simple steps to becoming a Carrot Principle manager and to building a recognition culture in your organization. Following these simple steps will make you a high performance leader and take your team to a new level of achievement..
Price: $3.80 [Notify me when price goes down.]

This insightful book shows salespeople how to meet the needs of affluent clients—from the initial contact, to the sales presentation, to providing the level of service and quality they expect, to securing them as long-term customers. Based on extensive research of the buying patterns and expectations of the wealthy, this step-by-step sales guide reveals the secrets of attracting and keeping wealthy clients for life, boosting sales and repeat business. The Art of Selling to the Affluent is also a crash course in the world of the wealthy, giving you the understanding you need to satisfy and retain these profitable top-dollar clients..
Price: $14.60 [Notify me when price goes down.]

Today's enterprises face a profound leadership crisis - and the speed of business has far outstripped conventional executive development systems In Grow Your Own Leaders, three world-renowned experts introduce an entirely new approach for identifying tomorrow's leaders within your own organization, accelerating their development, and deploying them immediately, to address new challenges wherever they emerge..
Price: $13.75 [Notify me when price goes down.]

You are a successful entrepreneur with a brain for business, but you’re indecisive about marketing and need a guide that will help your company distinguish itself, inspire customer loyalty and increase profits. Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life presents practical concepts, helpful tips and real-life examples to help you take your business to the next level with marketing that focuses on the customers’ needs. Fifty-two business-building ideas will inspire you to take immediate action and develop a marketing mindset..
Price: $15.06 [Notify me when price goes down.]

There’s a crisis in business today," say corporate recognition consultants Gostick and Elton. "The rhetoric we’ve been using for years—about people being ‘our most valuable asset’—has actually come true. Without much warning, we woke up one day and realized that having the right talent in this competitive marketplace is the key to success . . . Go figure."

But there is a way to retain your best employees and win their loyalty and commitment: It’s called Employee Recognition. Managing with Carrots illustrates how to implement a strategic employee recognition program and presents case studies of how North America’s finest companies create powerful recognition experiences..
Price: $6.98 [Notify me when price goes down.]

Customer Obsession is an invaluable hands-on guide to the next generation of customer relationship marketing Abaetê de Azevedo and Ricardo Pomeranz, top leaders at the world-renowned direct marketing agency Rapp Collins, reveal how businesses of any size can develop a global strategy that embraces today's empowered consumers and encourages the development of meaningful, profitable relationships with them.

Sharing insider details from Rapp Collins's breakthrough methodology, the authors provide the tools to implement the next level of relationship marketing, enabling you to pinpoint the unique value of every customer and specific direct marketing techniques for winning them over.

You get practical steps for integrating your brand communications and identifying a strong marketing concept to create a campaign that establishes personalized connections with consumers. Then, you'll learn how to:

• Implement your relationship marketing program in four phases: strategic analysis, planning, implementation, and control
• Utilize databases to gather individualized information and create targeted messages
• Create specific campaigns that are relevant to different segments of consumers
• Measure marketing campaign results with ROI calculation models
• Develop practices that will continuously improve ROI

Rounding out this invaluable guide are illuminating case studies of numerous national and international brands that successfully used relationship marketing to meet their communication needs. Customer Obsession is the definitive roadmap for all businesses that want to achieve the maximum return for their marketing investments.

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Price: $13.00 [Notify me when price goes down.]

Facing a growing labor shortage of skilled workers, businesses are placing major importance on employee retention. Money and benefits are important, but the majority of people leave for other reasons and most of those reasons are preventable. The author has spent 10 years interviewing and researching best practices that not only lead to high retention, but also help people become productive as possible. This book provides tons of practical advice, tips, case studies, suggestions, and examples from a wide range of businesses and industries. Unique from other books on the market today, this book provides tried and true practices that will quickly transform your place of business. The book is divided into eight sections, each focusing on a key element of employee retention. This is a great resource for organizational leaders and managers who need practical ideas that can be applied quickly. No matter what industry you work in, this book provides solutions to attract and retain your best employees and help you become an employer of choice..
Price: $19.95 [Notify me when price goes down.]

Keepers. They are your best employees. They have the best ideas, execute business plans flawlessly, create a strong culture, and provide the highest value to your company. Keepers are by definition a rare breed-difficult to find and even harder to hold on to.

Here, for the first time, Monster-the global leader in talent acquisition-reveals its proven program for recruiting and retaining high performing, talented employees who drive sustainable success.

Drawing from original Monster data and research, and sharing wisdom from dozens of experts in hiring and recruitment, Finding Keepers shows how to harness the power of your employer brand to hire and hold the best people-from the first time a candidate hears your name until the day that person retires.

You'll see how to apply Monster's unparalleled Engagement Cycle program to:

• Build your hiring practices around the unique attributes of your organization
• Stay competitive in your home market or worldwide
• Attract skilled workers with an employer brand that communicates the values and mission of your company
• Get the best candidates to “buy” your company
• Understand the attitudes, behaviors, and future needs of the most productive employees
• Develop a great workplace to attract the right people and use those people to strengthen the culture, and then use the culture to hold on to them

Packed with scores of practical tips that businesses of all sizes and industries can start applying immediately, Finding Keepers is your action guide to attracting, acquiring, and advancing the smart, capable people you need.

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Price: $4.47 [Notify me when price goes down.]

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Price: $25.00 [Notify me when price goes down.]

At last, a book about the nursing shortage that links nurses, managers, and physicians using conceptual, communication, and leadership approaches. Smart Nursing addresses critical healthcare issues such as patient safety and nurse retention. Smart Nursing is an easy system of cost effective strategies that removes obstacles that interfere with nurse productivity. It enables nurses to use their full professional capacity to deliver safe patient care in a variety of clinical settings. It blends heathcare knowledge with business expertise to address the bottom line for managers. In short, the dollar difference between the present level of nurse productivity and a nurse's full professional capacity is the potential cost savings that Smart Nursing offers.

For Further Information on our Author, Please Click Here.

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Price: $35.88 [Notify me when price goes down.]