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From top Jesus expert Marcus Borg, a completely updated and revised version of his vision of Jesus—as charismatic healer, sage, and prophet, a man living in the power of the spirit and dedicated to radical social change.

Fully revised and updated, this is Borg's major book on the historial Jesus. He shows how the Gospel portraits of Jesus, historically seen, make sense. Borg takes into account all the recent developments in historical Jesus scholarship, as well as new theories on who Jesus was and how the Gospels reflect that.

The original version of this book was published well before popular fascination with the historical Jesus. Now this new version takes advantage of all the research that has gone on since the 80s. The revisions establish it as Borg's big but popular book on Jesus.

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Price: $6.09 [Notify me when price goes down.]

In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, co-brands, and brand extensions.

Aaker offers readers step-by-step advice on what to do when confronting scenarios such as the following:

• Brands are underleveraged

• The business strategy is at risk because of inadequate brand platforms

• The business faces a relevance threat caused by emerging subcategories

• The firm's brands are tired and bland

• Strategy is paralyzed by a lack of priority among the brands

• Brands are cluttered and confusing to both customers and employees

• The firm needs to move into the super-premium or value arenas to create margin or sales volume

• Margin pressures require points of differentiation

Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm's profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders..
Price: $16.69 [Notify me when price goes down.]

Written in a conversational style with profuse examples to illustrate all concepts, this text takes the reader step-by-step through the entire process of preparing a biblical message, from studying a passage with skill and integrity to delivering a message with persuasion, accuracy, passion, and relevance..
Price: $15.98 [Notify me when price goes down.]

What must a person believe to be a Christian? Dorothy Sayers lays out age-old doctrines without prettying-up or watering-down. She brings them vividly to life by showing how the Bible, history, literature, and modern science fit together to make religion not only possible but necessary in our time.

So whether you are reading the great works of Western literature, thinking about your place in God's universe, or simply dealing with the thousand-and-one problems of daily living, this powerful book has words of both challenge and comfort for you.

Excerpt:

Somehow or other, and with the best intentions, we have shown the world the typical Christian in the likeness of a crashing and rather ill-natured bore--and this in the Name of One who assuredly never bored a soul in those thirty-three years during which He passed through this world like a flame. 

 Let us, in Heaven's name, drag out the Divine Drama from under the dreadful accumulation of slipshod thinking and trashy sentiment heaped upon it, and set it on an open stage to startle the world into some sort of vigorous reaction.

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Price: $3.99 [Notify me when price goes down.]

To understand just how God is both One and Three is to delve into some of Scripture's most glorious truths and to experience the joy of beholding the wonder of our triune God. This is a practical study for you and your home, church, and ministry .
Price: $11.39 [Notify me when price goes down.]

This volume makes available for the first time in English the most important of Hans-Georg Gadamer's extensive writings on art and literature. The principal text included is 'The Relevance of the Beautiful', Gadamer's most sustained treatment of philosophical aesthetics. The eleven other essays focus particularly on the challenge issued by modern painting and literature to our customary ideas of art, and use that challenge to revitalize our understanding of it. Gadamer demonstrates the continuing importance of such concepts as imitation, truth, symbol, and play for our appreciation of contemporary art, and thereby establishes its continuity with the Western tradition. The essays here are not technical and are readily accessible to the beginning student and the general reader. The collection as a whole serves to illustrate the practice of hermeneutics and to introduce Gadamer's thought. Robert Bernasconi provides an introduction clarifying the central aims of the essays and their relations to Gadamer's major work, Truth and Method, and to the philosophy of art since Kant. A bibliography of Gadamer's writings available in English is also included..
Price: $30.59 [Notify me when price goes down.]

This law student study aid is presented in the format of a map or flowchart. This work permits students to understand both the operations within particular rules and the relationships between different rules. It provides clear and comprehensive directions through the Federal Rules..
Price: $12.08 [Notify me when price goes down.]

Dr Gene L. Gulati, world-renowned educator and frequent contributor to Laboratory Medicine and other prestigious scientific journals, along with his colleague Dr. Jaime Caro, have brought together a comprehensive and completely practical color atlas of the characteristics and clinical relevance of individual normal and abnormal cells, and the morphologic findings associated with various clinical conditions. Hundreds of microphotographs and concise, clear definitions are included to aid in the differentiation of blood smears so critical in clarifying or establishing diagnoses in the clinical laboratory. You're sure to benefit from the unique perspectives and combined expertise of a clinical laboratory hematologist and a clinical hematologist. Succinct descriptions are provided for nearly all blood smear findings that a hematology practitioner may encounter in daily practice. In fact, the comprehensive collection of high- quality microphotographs reproduced in this outstanding atlas are actually those encountered by the authors in their lifeime of daily practice in hematology. With 1170 images and 19 tables..
Price: $139.72 [Notify me when price goes down.]