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The Ten-Day MBA 3rd Ed.: A Step-By-Step Guide To Mastering The Skills Taught In America's Top Business Schools
Now totally revised -- the 3rd edition of The Ten-Day MBA includes the latest topics taught at America's top business schools, including leadership, corporate ethics and compliance, financial planning, and real estate. This internationally acclaimed guide (more than 200,000 copies sold in the United States and around the world) distills the material of the most popular business-school courses taught at Harvard, Stanford, the University of Pennsylvania, the University of Chicago, Northwestern, and the University of Virginia. Silbiger's research comes straight from the notes of real MBA students attending these top programs today. You will learn how to: - Read and understand financial statements
- Develop effective and comprehensive marketing plans
- Understand accounting rules and methods
- Manage your relationship with your boss
- Develop corporate strategies
- Understand the present value concept
- Use quantitative techniques to evaluate projects
- Value stock, bond, and option investments
- Understand the language of business law
- Master the most-used MBA jargon
At the rate of one easy-to-understand chapter a day, this classic business book enables readers to absorb the material, speak the language, and acquire the confidence and experience needed to succeed in the competitive global business world of the twenty-first century. .
Price: $6.85
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Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings -- and Stay There
From one of the United Kingdom's leading search engine optimization (S.E.O) experts who has worked with major companies like Amazon.com, the most comprehensive, accessible and up-to-date guide to S.E.O available. Written in a readable style for the beginner, but at the same time comprehensive enough for the skilled marketer, Get to the Top on Google will show businesses, both large and small, how to improve their search engine rankings, leads and sales. Get to the Top on Google is the first book to comprehensively address all aspects of modern day search marketing through a genuinely structured methodology, including an assessment of the impact of Web 2.0 on internet marketing strategies. It includes a seven-step approach to search engine optimization and website promotion, tried and tested tips and tricks to achieve top rankings on Google and other search engines Readers will be benefit from a free 6-month membership to the author s S.E.O Expert Services Thinking of search engine optimization is like cooking a meal. Keywords and key phrases are your ingredients. Discovering phrases that pay is all about finding the right key phrases for your business, then deploying the for best effect in your site and campaign. Courting the crawl explains how to help Google find your pages and index all of them appropriately, through building the right technical foundations and structure for your new or existing website. Priming Your Pages covers the S.E.O art of page copy-writing and includes deploying your phrases that pay through your site and manipulating Google search engine results pages. By landing the links in a well-managed link-building campaign you can go from an also-ran to world champion by establishing both the importance and relevance of your site..
Price: $16.85
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SEO: Search Engine Optimization Bible
- This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic
- One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources
- Features interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, and others
- Topics include creating an SEO plan; managing keywords; maximizing pay-per-click strategies; understanding the role of links and linking; robots, spiders, and crawlers; maintaining SEO; analyzing success rates; and much more
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Price: $20.91
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The 100: A Ranking Of The Most Influential Persons In History
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The Top 100 Zone Foods: The Zone Food Science Ranking System
Dr Barry Sears takes you on a tour of the top 100 Zone foods, offering capsule summaries of their nutritional benefits, along with delicious recipes and Zone Food Block information for each food item. Being in the Zone has just been made easier now that The Top 100 Zone Foods is available as a convenient mass market paperback. Dr Barry Sears selects the top 100 Zone foods and shows you how to mix and match them to form perfectly balanced Zone Meals. For each food item there is a brief description of its health and nutritional bragging points followed by one or two easy–to–prepare Zone–approved recipes and the appropriate Zone Block information for foolproof Zone cooking. After explaining how to enter and stay in the Zone, Dr Sears shows why not all foods are created equal – at least from a nutritional and hormonal point of view. Organising the Top 100 into protein, carbohydrates and fats, he shows you how to combine your favourite foods to form hundreds of appropriately balanced and deliciously prepared meals such as Prawn Scampi with Vegetables, Mediterranean–Style Chicken, Spinach Feta Pie, Lemon Meringue, and Strawberry Mousse. .
Price: $2.89
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Google's PageRank and Beyond: The Science of Search Engine Rankings
Why doesn't your home page appear on the first page of search results, even when you query your own name? How do other Web pages always appear at the top? What creates these powerful rankings? And how? The first book ever about the science of Web page rankings, Google's PageRank and Beyond supplies the answers to these and other questions and more. The book serves two very different audiences: the curious science reader and the technical computational reader. The chapters build in mathematical sophistication, so that the first five are accessible to the general academic reader. While other chapters are much more mathematical in nature, each one contains something for both audiences. For example, the authors include entertaining asides such as how search engines make money and how the Great Firewall of China influences research. The book includes an extensive background chapter designed to help readers learn more about the mathematics of search engines, and it contains several MATLAB codes and links to sample Web data sets. The philosophy throughout is to encourage readers to experiment with the ideas and algorithms in the text. Any business seriously interested in improving its rankings in the major search engines can benefit from the clear examples, sample code, and list of resources provided. - Many illustrative examples and entertaining asides
- MATLAB code
- Accessible and informal style
- Complete and self-contained section for mathematics review
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Price: $24.95
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Cities Ranked & Rated: More than 400 Metropolitan Areas Evaluated in the U.S. and Canada
The Latest Facts & Figures on the Best Places to Live in North America! For anyone thinking about relocating-or interested in the demographics of American life—Cities Ranked & Rated offers unbeatable insights into more than 400 metropolitan areas in the United States and Canada. Data is provided by Bert Sperling, creator of Money magazine's original "Best Places to Live" list. This unique guide combines honest opinions and objective facts to help readers compare cities quickly and comprehensively. - Data on the 45 fastest-growing U.S. cities
- Separate rankings and ratings for 27 Canadian cities
- Easy-to-read charts showing the best and worst U.S. cities in over 50 categories
- State-level comparisons of population densities, taxes, government expenditures, educational testing, and more
- Details on how to find more information at Bestplaces.net/CRAR
Highlights Include: - The strongest job outlook
- The lowest cost of living
- The most days of sunshine
- The best educational opportunities
- The best air and water quality
- The lowest healthcare costs
- The lowest crime rate
- The shortest daily commute
- The lowest automobile costs
- The most leisure amenities
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Price: $5.86
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The Literary 100: A Ranking of the Most Influential Novelists, Playwrights, and Poets of All Time
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The Nature of Trends: Strategies and Concepts for Successful Investing and Trading (Wiley Trading)
Today's market participants have a myriad of tools at their disposal Yet the success rate is that of old - 80% to 90% of traders fail to achieve their financial goals. This book shows traders how to get their investment act together. It covers in detail the three requirements needed for success: Winning psychology, effective money management and a written trading plan with an edge. * The Nature of Trends also provides unique tools (for example the MIDAS tool) that provide low risk trade entry by telling the trader the level at which an entry may be safely effected * Finally, the book provides the "Rule of 3" to manage a trade. These rules allow the trader to take profits and hold on for long-term profits without increasing risk.
Price: $38.19
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