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Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads
Your web site is a business—design it like one. Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)? Web design can do more than make a site look good—it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage. It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI. In this book you'll learn: - Why so many organizations think about web design the wrong way
- How small design changes can have a big impact on your bottom line
- Simple tips to increase web sales/leads by 10% – 50% (or more)
- Concrete design guidelines for:
- Landing pages
- Home pages
- Category pages
- Detail pages
- Forms
- Checkout processes
Packed with helpful examples from a wide variety of sites!
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Price: $19.99
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Hot Prospects: The Proven Prospecting System to Ramp Up Your Sales Career
Whatever good or service you're selling, five likely customers are worth a hundred random names. No one can help you find new business by finding those five -- or five hundred, or fifty thousand -- best-qualified customers better than Bill Good. For over a decade, Bill Good's guide to increasing new business by finding the right prospective customers has been an invaluable resource to people in every imaginable profession involving selling. Now completely revised and updated to include lessons on how email, fax machines, and the Internet can be incorporated into an effective prospecting and selling campaign, it is the most valuable tool a salesperson can own. Anyone who does any prospecting or selling by phone -- from securities, insurance, and real estate to fund-raising -- knows the frustrations and rejections inherent in "cold calling." Many people come to fear it. But why should this be so? Certainly there are people out there who need and want the product you're selling. If only you could more efficiently generate a list of just those people, weed out the hopeless cases, and launch a simple and highly effective campaign to win them to your side. Prospecting Your Way to Sales Success shows you how to do just that. Bill Good draws on all he's learned from a long, successful career teaching companies and individual entrepreneurs how to create successful prospecting campaigns. He jettisons the stale, old-school, don't-believe-a-customer-who-says-no philosophy for a plan of attack that finds good prospects while quickly screening out unqualified, uninterested customers. From the first contact to the final close, Bill Good will help you design a complete, customized prospecting campaign. In this new revised edition, bursting with fresh ideas for incorporating new media and new technologies into his proven campaign strategies, Bill Good has updated a classic and given salespeople everywhere a book they can't afford to live without..
Price: $16.71
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German Survival Guide: The Language and Culture You Need to Travel with Confidence in Germany and Austria
German Survival Guide is a down-to-earth, bare-bones introduction to German that aims to make a trip abroad as smooth and enjoyable as possible This information-packed mini-course concentrates on preparing readers to travel in Germany and Austria in a limited time by focusing on what is most useful or interesting to travelers and cutting out unnecessary vocabulary and grammar. This Survival Guide helps readers communicate in the German language and culture. It prepares travelers for what to expect and how to deal with it, what to say and when to say it. It's like three books in one--a phrase book (so you know what to say), a grammar book (so you know how to say it), and a culture book (so you understand daily social expectations)--all focused on a traveler's needs. Learn how to greet people and introduce yourself in German, how to line up lodging, order food and pay properly, how to shop and ask for directions in German, how to drive a car or take the train in Germany and Austria, how to get help in an emergency or talk about your family or discuss the weather, and much, much more! Get key insights into German and Austrian social conventions: why not to use first names, how not to look like a tourist, how to tip, how to have good table manners, how to be a gracious guest, how to act on a nude beach. Discover the fine points of ice cream parlors, grocery stores, train stations and the Autobahn. Read how to handle tricky room windows and grumpy bathroom attendants. Learn insider German words so commonly used that you will want to know them even though you don t have to. This book is packed with culture notes, study tips, travel hints, and reality checks galore. It includes optional exercises for practicing material from the lessons, German-English and English-German dictionaries, and inside-the-cover Survival Summaries travelers can use on the spot. In addition, German pronunciations are written throughout the book, so users always have guidance on how to pronounce new words and phrases. Includes an extensive index to help readers find the topics they want, fast. All this packed into one volume small enough to tuck into a bag and take along..
Price: $12.55
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Selling Sucks: How to Stop Selling and Start Getting Prospects to Buy!
Praise for Selling Sucks "Whew! A terrific new book that blows the lid off the old-school methods of selling-which don't work anymore-and shows you how to make sales almost like magic! I love this book!" -Joe Vitale, author of The Attractor Factor and many other books "I love to buy, so I'm going to give every salesperson I know a copy of this book. Maybe they'll finally stop the old-school, hard-sell shtick that compels me (and everyone else) not to buy." -Michael Port, bestselling author of Book Yourself Solid "Selling sucks, but making sales doesn't. Read Frank's book to learn the crucial difference that will almost certainly mean success or failure for your business in the new era of commerce." -Mark Joyner, bestselling author of Simpleologywww.simpleology.com "Ready to join the ranks of the top sales pros? Buy Selling Sucks. Apply its lessons. Then watch your results go through the roof." -Randy Pennington, author of Results Rule! "Rumbauskas has the ability to overcome the obvious and allow his readers to look at sales in a new dimension. While many people focus on sales tricks, Rumbauskas shows, in great detail, how to get your prospects to buy because they come to you informed and trustful of you before you even say 'hello.' He's one of those guys I listen to every time he speaks. He speaks out of tested methods and not opinion. Prior to marketing online, I spent fourteen years running some of the largest automobile dealerships in the USA. This is one book I would make recommended reading for every person who wants to become an elite sales professional. Selling Sucks is a money-making winner." -Mike Filsaime, MikeFLive.com "Selling Sucks is a must-read for any entrepreneur who wants to run a high-profit, high-integrity business. Rumbauskas's advice is inspiring, clear, and more importantly, easy to implement. It's honestly one of the best how-to self-marketing books on the market. Get this book now if you're serious about exploding your sales and making more money." -Marie Forleo, author and Fox News Online Life Coachwww.thegoodlife-inc.com "Rumbauskas has written an indispensable guide to moving from an average salesperson to a top sales pro. This is a must-read for anyone serious about their sales career." -Paul McCord, author of Creating a Million-Dollar-a-Year Sales Income.
Price: $9.97
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The City in History: Its Origins, Its Transformations, and Its Prospects
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Gold! Gold! How and Where to Prospect for Gold (Prospecting and Treasure Hunting) (Prospecting and Treasure Hunting)
Gold! Gold! A beginners handbook and recreational guide: How & Where to prospect for Gold! reveals everything you will need to know to start your search for this most precious metal! Beginning with an historical overview and geological background, Gold! Gold! gives the reader a thorough understanding of WHY gold is WHERE it is and HOW you can recover it. Seven profusely illustrated chapters from both 19th and 21st century resources outline and instruct on all popular oldtime and modern recovery methods from panning, sluicing, dredging through the use of metal detectors. Gold panning to nugget hunting can be enjoyed by folks and families of all ages and with the historic high price of gold in the world market, Gold! Gold! will show you how to sucessfully pursue and profit from this exciting activity..
Price: $7.31
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Joel Sternfeld: American Prospects
Originally published in 1987, Joel Sternfeld’s now-classic view of America is here remastered, redesigned, and reprinted at a larger, brighter, truer scale. Finally, photography and offset printing techniques have caught up with Sternfeld’s eye, and this new edition of American Prospects succeeds in presenting Sternfeld’s most seminal work as it has always meant to be shown. A specially-commissioned essay by Kerry Brougher, Chief Curator at the Hirshhorn Museum and Sculpture Garden, considers the historical context in which Sternfeld was working and the pivotal role that American Prospects has played in the course of contemporary filmmaking and art photography. In American Prospects, a fireman shops for a pumpkin while a house burns in the background; a group of motorcyclists stop at the side of the road to take in a stunning, placid view of Bear Lake, Utah; the high-tech world headquarters of the Manville Corporation sits in picturesque Colorado, obscured by a defiant boulder; a lone basketball net stands in the desert near Lake Powell in Arizona; and a cookie-cutter suburban housing settlement rests squarely amongst rolling hills in Pendleton, Oregon. Sternfeld's photographic tour of America is a search for the truth of a country not just as it exists in a particular era but as it is in its ever-evolving essence. It is a sad poem, but also a funny and generous one, recognizing endurance, poignant beauty, and determination within its sometimes tense, often ironic juxtapositions of man and nature, technology and ruin..
Price: $45.50
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