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A New York Times bestseller that has changed the way readers view the ecology of eating, this revolutionary book by award winner Michael Pollan asks the seemingly simple question: What should we have for dinner? Tracing from source to table each of the food chains that sustain us—whether industrial or organic, alternative or processed—he develops a portrait of the American way of eating. The result is a sweeping, surprising exploration of the hungers that have shaped our evolution, and of the profound implications our food choices have for the health of our species and the future of our planet..
Price: $8.93 [Notify me when price goes down.]

"Just Take a Bite" takes parents and professionals step by step through he myths about eating to the complexity of eating itself, which leads to an understanding of physical, neurological and/or psychological reason why children may not be eating as they should..
Price: $15.15 [Notify me when price goes down.]

No matter how much Mac experience you have, Mac OS X Leopard requires that you get reacquainted This little guide is packed with more than 300 tips and techniques to help you do just that. You get all details you need to learn Leopard's new features, configure your system, and get the most out of your Mac. Pronto. Mac OS X Leopard Pocket Guide offers an easy-to-read format for users of all levels. If you're a Mac newcomer, there's a Survival Guide that explains how to adapt, and a chapter on Mac OS X's key features. Experienced Mac users can go right to the heart of Leopard with chapters on system preferences, applications and utilities, and configuring. In all, plenty of tables, concise descriptions, and step-by-step instructions explain: What's new in Leopard, including the Time Machine How to use Leopard's totally revamped Finder All about Spaces and how to quickly flip between them How to search for and find things with Spotlight How to use Leopard's enhanced Parental Controls Handy keyboard shortcuts to help you be more efficient Quick tips for setting up and configuring your Mac to make it your own If you're ready to tame Apple's new cat, this is the guide you want..
Price: $8.06 [Notify me when price goes down.]

Contrived. Disingenuous Phony. Inauthentic Do your customers use any of these words to describe what you sell or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine, rather than something fake from some phony. When deciding to buy, consumers judge an offering s (and a company s) authenticity as much as if not more than price, quality, and availability.

In Authenticity, James H. Gilmore and B. Joseph Pine II argue that, to trounce rivals, companies must grasp, manage, and excel at rendering authenticity. Through examples from a wide array of industries as well as government, non-profit, education, and religious sectors, the authors show how to manage customers perception of authenticity by:

· Recognizing how businesses fake it
· Appealing to the five different genres of authenticity
· Charting how to be true to self and what you say you are
· Crafting and implementing business strategies for rendering authenticity

The first to explore what authenticity really means for businesses and how companies can approach it both thoughtfully and thoroughly, this book is a must-read for any organization seeking to fulfill consumers intensifying demand for the real deal..
Price: $15.92 [Notify me when price goes down.]

A visionary approach to building powerful brand loyalty, this groundbreaking book shows marketers of any commodity how to engage today's increasingly cynical consumers on deeper, emotional levels..
Price: $5.98 [Notify me when price goes down.]

Bigger in size, longer in length, broader in scope, and even more useful than our original Mac OS X Hacks, the new Big Book of Apple Hacks offers a grab bag of tips, tricks and hacks to get the most out of Mac OS X Leopard, as well as the new line of iPods, iPhone, and Apple TV.

With 125 entirely new hacks presented in step-by-step fashion, this practical book is for serious Apple computer and gadget users who really want to take control of these systems. Many of the hacks take you under the hood and show you how to tweak system preferences, alter or add keyboard shortcuts, mount drives and devices, and generally do things with your operating system and gadgets that Apple doesn't expect you to do. The Big Book of Apple Hacks gives you:

• Hacks for both Mac OS X Leopard and Tiger, their related applications, and the hardware they run on or connect to
• Expanded tutorials and lots of background material, including informative sidebars
• "Quick Hacks" for tweaking system and gadget settings in minutes
• Full-blown hacks for adjusting Mac OS X applications such as Mail, Safari, iCal, Front Row, or the iLife suite
• Plenty of hacks and tips for the Mac mini, the MacBook laptops, and new Intel desktops
• Tricks for running Windows on the Mac, under emulation in Parallels or as a standalone OS with Bootcamp

The Big Book of Apple Hacks is not only perfect for Mac fans and power users, but also for recent -- and aspiring -- "switchers" new to the Apple experience. Hacks are arranged by topic for quick and easy lookup, and each one stands on its own so you can jump around and tweak whatever system or gadget strikes your fancy. Pick up this book and take control of Mac OS X and your favorite Apple gadget today!

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Price: $14.95 [Notify me when price goes down.]

In some parts of the world, especially in developing markets, category management today remains a stretch goal – a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980’s forms the foundation of many companies’ approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made – most of them designed to place consumer understanding front and center.

New ideas are emerging – from "trip management" to "aisle management" to "customer management." Whether a new descriptor emerges to replace "category management" is yet to be seen. Even if that does happen, what won’t change is the overall objective – to help retailers and their manufacturer partners succeed by offering the right selection of products that are marketed and merchandised based on a complete understanding of the consumers they are committed to serving.

This book, which explores both the state of and the state-of-the-art in category management, is for everyone with a vested interest in category management. It can serve such a broad audience because category management is about bringing a structured process to how executives think and make decisions about their businesses, no matter what information and information technology they have access to..
Price: $26.99 [Notify me when price goes down.]

Companies must innovate to grow, but they often forget to look beyond their own brands. Take Sony, for example Its success with consumer innovations like the Walkman blinded it to obvious changes in how, when, and where people wanted their music. Apple capitalized on those changes in demand with the iPod, providing a new way of listening to music and of managing one's entire music library. This book explains how you can spot these opportunities that are hidden in plain sight. It introduces the demand-first innovation and growth model that will show you how to become an unbiased observer of people's consumption and usage behaviors. Refining this skill helps companies generate organic growth through new products, services, solutions, and experiences that truly enhance peoples' lives. Revealing the innovative processes of such organizations as BMW, Proctor and Gamble, GE Healthcare, and Frito-Lay, Hidden in Plain Sight offers you a new approach to identifying and executing your company's growth strategy..
Price: $5.46 [Notify me when price goes down.]

Eat what you love and love how you look! Let the girls show you how it's done.

If your two favorite girlfriends wrote a hilarious, insightful book about how to look and feel fabulous without denying yourself the pleasure of great food, it would look just like this! The authors bring their unique perspectives (girl-about-town and mother of twins) to show how, whatever your lifestyle, you can balance eating smart and eating rich, and still look amazing in that little black dress. No strict rules, no boring talk about glycemic index, just savvy advice, complete meal plans, and more than 75 amazing recipes, plus an emergencies-only The Little Black Dress Diet-how to eat when you absolutely must fit into your dress by the weekend.

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Price: $4.79 [Notify me when price goes down.]