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Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads
Your web site is a business—design it like one. Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)? Web design can do more than make a site look good—it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage. It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI. In this book you'll learn: - Why so many organizations think about web design the wrong way
- How small design changes can have a big impact on your bottom line
- Simple tips to increase web sales/leads by 10% – 50% (or more)
- Concrete design guidelines for:
- Landing pages
- Home pages
- Category pages
- Detail pages
- Forms
- Checkout processes
Packed with helpful examples from a wide variety of sites!
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Price: $19.97
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Turning the Page
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Private Label: Turning the Retail Brand Threat Into Your Biggest Opportunity
Private labels, also known as “store brands” or “house brands,” have long been associated with inexpensive name-brand knockoffs In recent years, however, retailers have begun marketing higher-quality products under their private labels. The result has been a huge increase in the market share of private label brands. Of every $100 spent around the world, $17 is spent on a private label. The private label industry is worth an estimated one trillion US dollars, and its growth is outpacing that of manufacturer brands. Private Label is a gripping and persuasive study of this retail phenomenon. Based on exclusive worldwide research by Saatchi & Saatchi X, it encourages brand owners to see the private label problem as a genuine business opportunity that will inspire them to really innovate. This book is for retailers too, as they need to control private labels profitably without damaging their own business. The way forward, the authors argue, is cooperation between brands and retailers. Punchy and provocative, Private Label encourages both brand owners and retailers to reinvent themselves continually. By making use of megatrends, shopper insight, and value innovation, all parties can add value to their businesses. .
Price: $23.73
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Shelf Life: Romance, Mystery, Drama, and Other Page-Turning Adventures from a Year in a Bookstore
While recovering from radiation therapy, Suzanne Strempek Shea heard from a friend who was looking for help at her bookstore Shea volunteered, seeing it as nothing more than a way to get out of her pajamas and back into the world. But over the next twelve months, from St. Patrick's Day through Poetry Month, graduation/Father's Day/summer reading/Christmas, and back again to those shamrock displays, Shea lived and breathed books in a place she says sells "ideas, stories, encouragement, answers, solace, validation, the basic ammunition for daily life.".
Price: $3.56
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Seasons Turning: A Year of Native American History and Art 2009 Engagement Calendar
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The Keys of Wisdom
The Saga of Nova Septima, the first installment of a new trilogy by Linda Williams, follows in the footsteps of many great classics of the fantasy genre. From The Well at the World?s End by William Morris over a century ago, to the spellbinding classics of C.S. Lewis, J.R.R. Tolkien, Ursula Le Guin, George R. Martin, J.K. Rowling, and now Linda Williams, the literary landscape of the fantasy has served as a magnet for the imagination inspired longing within all of us. It attracts us, calling us forth upon an heroic quest whereby we can hope to be magically transformed and restored to the tranquility and order which lie at the very center of every human soul. In that sense the world of fantasy is the world of myth still among us, updated by centuries of narrative tradition and the marvels of modern science. George Bernard Shaw, a great playwright of the last century, once suggested that immature artists are those who are merely influenced by their predecessors, whereas it is the sure mark of the mature artist to be able to selectively steal from the riches of the past. Linda Williams is a great literary artist of this century who aptly balances novelty with tradition in creating a story that will delight both the young and the young at heart alike. Join Asha and her band of young companions, which also includes a delightful dog named Nog and a marvelous mule named Heggo, as they make their way from their home in Teletsos to a far off land in the north. This is where salvation lies, both for themselves and their world. On their way to their ultimate destination they encounter many marvels and must overcome many hardships. Their battle however is more than just an epic struggle between Davidic youth and goodness and the ancient evil of a Goliath who would prey upon all weakness in its unrelenting pursuit of power. As in all good fantasy stories victory must be accompanied by mastery over the self within as well as the enemy without. Through all sorts of fa.
Price: $6.99
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Torts: Proximate Cause (Turning Point)
This law school study aid identifies the various factual contexts that give rise to extent-of-liability issues, and then examines the different tests courts use to place limits on tort liability It then applies these tests to the factual scenarios to see how well they work. Three basic approaches are discussed—the risk-foreseeability test, imposing liability based on what a "reasonable defendant" should have anticipated, miscellaneous hindsight tests, and the duty-risk test, which makes extent of liability a question of law. Also covers how these approaches square with notions of economic efficiency, corrective justice, and the smooth functioning of the judicial process..
Price: $12.95
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Turning Pages: Reading And Writing Women's Magazines in Interwar Japan
By the early 1920s, "ladies magazines" (fujin zasshi) had become a distinct category in Japanese publishing. Women's periodicals increasingly influenced intellectual discourse, the literary establishment, and daily life. "Turning Pages" makes sense of this phenomenon through a detailed analysis of major interwar women's magazines, especially the literary journal "Ladies' Review", the popular domestic periodical "Housewife's Friend", and the politically radical magazine "Women's Arts". Through a close examination of their literature, articles, advertising, and art, the book explores the magazines as both windows onto and actors in this vibrant period of Japanese history. "Turning Pages" considers the central place of representations of women for women in the culture of interwar-era Japan and our understanding of Japanese modernity. Taking a holistic approach to the texts and using tools of historical, literary, and cultural analysis, the author examines the triangular relationship among the consumers, the producers, and the texts themselves..
Price: $36.87
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