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Add the Internet to Your Marketing Arsenal-Guerrilla Style!

The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today's ultimate marketing weapon-the Internet.

Learn how to use the internet Guerrilla style. Level the playing field, and achieve greater online visibility. Boost traffic to your website. Convert visitors into paying clients. Capture and keep your market share, and create multiple income streams-all while saving time and money!

This complete Guerrilla Marketing online guide includes:

• The 10 most effective Guerrilla strategies
• Case studies of the five greatest online Guerrilla Marketing campaigns
• How to create a high-impact website on a budget
• Low-cost tactics for maximizing traffic
• The 12 biggest internet marketing mistakes and how to avoid them
• Creative tactics and cutting-edge tools that inspire customers to take action
• Essential information on cutting-edge technology

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Price: $11.96 [Notify me when price goes down.]

Size: 6.125x6.125x1.875. Humor.
Price: $7.28 [Notify me when price goes down.]

If you think web design is beyond your reach, or if you want your existing web site to look more professional, this thoroughly updated classic is the place to turn! In these pages, best-selling authors Robin Williams and John Tollett share the creative ideas, useful techniques, and basic design principles that are essential to great Web design-all in the context of the most current technology, software, and standards. Throughout, the authors' aim is to inspire you and spark your creativity rather than sedate you with pages and pages of code. To that end, you'll find loads of real-world examples, interesting illustrations, and the simple instructions you need to implement the techniques and concepts described in these pages.

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Price: $21.00 [Notify me when price goes down.]

So you have a great concept and all the fancy digital tools you could possibly require¿what¿s stopping you from creating beautiful pages? Namely the training to pull all of these elements together into a cohesive design that effectively communicates your message. Not to worry: This book is the one place you can turn to find quick, non-intimidating, excellent design help.

In The Non-Designer¿s Design Book, 2nd Edition, best-selling author Robin Williams turns her attention to the basic principles of good design and typography. All you have to do is follow her clearly explained concepts, and you¿ll begin producing more sophisticated, professional, and interesting pages immediately. Humor-infused, jargon-free prose interspersed with design exercises, quizzes, illustrations, and dozens of examples make learning a snap¿which is just what audiences have come to expect from this best-selling author.

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Price: $8.00 [Notify me when price goes down.]

Use new media to attract and mobilize young people!
Explore and examine the gamut of new media and the ways in which it can be used to recruit, organize, and mobilize young people--who represent the majority of new media users. Answer the questions: What is it? How is it being used? How does it work? How to get started? You'll get concise descriptions, screenshots, case studies, resources, and best practices in language that is easy for non-technical people to understand. You'll also gain a sense of the technology--without requiring any downloads, software or plug-ins..
Price: $21.82 [Notify me when price goes down.]

Revolutionize Your Internet Marketing

Leverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide.�

• Track and measure both digital and traditional marketing with analytics
• Define and use KPIs to manage campaigns and channels for maximum profitability
• Employ SEO strategies to increase leads, conversions, and sales
• Understand how website architecture, keywords, tags, and sitemaps affect search results
• Use PPC to place ads in search engines, radio, TV, and newspapers
• Get hands-on strategies for maximizing Google Analytics and Google AdWords

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Price: $12.42 [Notify me when price goes down.]

Deploy Dynamic Web 2.0 Services in Corporate Networks

Facilitate collaboration and foster internal innovation by integrating next-generation Web 2.0 technologies throughout your enterprise IT framework. Packed with real-world examples and timesaving tips, Enterprise 2.0 Implementation shows how to use viral and social networking tools to gain the competitive edge. Get full details on managing corporate blogs, wikis, mashups, RSS feeds, tagging and bookmarking data, and RIAs.  You'll also learn how to maximize ROI, use Semantic Web technologies, and implement security.    

• Expand corporate presence to Facebook, MySpace, LinkedIn, and Ning
• Build internal social networks using open source and commercial applications
• Reduce infrastructure and IT costs through SaaS vendors
• Consolidate disparate information using Enterprise 2.0 Discovery
• Manage wikis, blogs, mashups, and RSS/Atom feeds
• Set up Rich Internet Applications
• Develop security, risk management, and disaster recovery strategies

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Price: $27.48 [Notify me when price goes down.]

Cutting-edge strategies, data, and techniques from the world's foremost ePhilanthropy experts

Giving donors the chance to participate in and contribute to the success of a charity beyond the online gift is proving to be successful for many nonprofits. Find out how to make the most of your online fundraising efforts with the expert advice found in People to People Fundraising: Social Networking and Web 2.0 for Charities.

Featuring a Foreword by James Austin of Harvard University, this hands-on guide is filled with creative ideas, techniques, and suggestions to help readers harness the power of social networking for your charity, including:

• Getting supporters to do more than give
• Evaluating your Web site
• Blogs — an important development in fundraising
• The power of celebrity in building communities
• How to leverage an individual supporter's social network
• Online marketing to ethnic and special interest communities
• How to influence single-gift Web donors to become monthly donors
• The opportunities and challenges of multi-channel marketing
• Why ePhilanthropy succeeds — seven pillars of e-success
• Connecting with planned gift donors and prospects
• Buttons and banners on company Web sites
• Plus much more!

Based on the authors' decades of combined real-life experiences plus scores of international case studies demonstrating ePhilanthropy success stories from around the world, People to People Fundraising provides a wealth of proven, practical techniques to help you boost your organization's success..
Price: $19.32 [Notify me when price goes down.]

Tired of the same old sudoku puzzles? Then let the creators of WebSudoku.com really get your brain working. A twist on the traditional sudoku grid, Web Sudoku: Squiggly Sudoku offers up a new variation of your favorite logic game.

Classic-style puzzles are included to help prep you get your squiggle on. And once you try these new squiggly grids, Web Sudoku: Squiggly Sudoku will have your mind reeling and pencil scribbling for hours!

With a password for special access to online sudoku help from WebSudoku.com, you'll be on your way to true grid mastery. So grab a pencil and see if you can conquer Squiggly Sudoku..
Price: $5.89 [Notify me when price goes down.]

Lock down next-generation Web services

"This book concisely identifies the types of attacks which are faced daily by Web 2.0 sites, and the authors give solid, practical advice on how to identify and mitigate these threats." --Max Kelly, CISSP, CIPP, CFCE, Senior Director of Security, Facebook

Protect your Web 2.0 architecture against the latest wave of cybercrime using expert tactics from Internet security professionals. Hacking Exposed Web 2.0 shows how hackers perform reconnaissance, choose their entry point, and attack Web 2.0-based services, and reveals detailed countermeasures and defense techniques. You'll learn how to avoid injection and buffer overflow attacks, fix browser and plug-in flaws, and secure AJAX, Flash, and XML-driven applications. Real-world case studies illustrate social networking site weaknesses, cross-site attack methods, migration vulnerabilities, and IE7 shortcomings.

• Plug security holes in Web 2.0 implementations the proven Hacking Exposed way
• Learn how hackers target and abuse vulnerable Web 2.0 applications, browsers, plug-ins, online databases, user inputs, and HTML forms
• Prevent Web 2.0-based SQL, XPath, XQuery, LDAP, and command injection attacks
• Circumvent XXE, directory traversal, and buffer overflow exploits
• Learn XSS and Cross-Site Request Forgery methods attackers use to bypass browser security controls
• Fix vulnerabilities in Outlook Express and Acrobat Reader add-ons
• Use input validators and XML classes to reinforce ASP and .NET security
• Eliminate unintentional exposures in ASP.NET AJAX (Atlas), Direct Web Remoting, Sajax, and GWT Web applications
• Mitigate ActiveX security exposures using SiteLock, code signing, and secure controls
• Find and fix Adobe Flash vulnerabilities and DNS rebinding attacks 
  
  

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Price: $24.60 [Notify me when price goes down.]