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General Semantics,
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International Society for
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From the supplier: There is widespread misinformation on the labels attached to food and beverages found in supermarkets. In one case, a soup which advertises itself as 97% fat free derives 43% of its calories from fat. Often, food companies creatively used water in percentage calculations, along with semantic distortion, to present their products in a positive light. Advertising agencies help food companies in their task of misinforming the public about the food they eat and drink.
Citation DetailsTitle: 97% fat free: on the art of misinforming.
Author: Michael J. Strauss
Publication:ETC.: A Review of General Semantics (Refereed)
Date: September 22, 1995
Publisher: International Society for General Semantics
Volume: v52
Issue: n3
Page: p284(8)
Distributed by Thomson Gale.
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