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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool..
Price: $16.03
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Programming Interviews Exposed: Secrets to Landing Your Next Job, 2nd Edition (Programmer to Programmer)
Programming Interviews Exposed 2nd Edition The pressure is on during the interview process but with the right preparation, you can walk away with your dream job. This classic book uncovers what interviews are really like at America's top software and computer companies and provides you with the tools to succeed in any situation. The authors take you step-by-step through new problems and complex brainteasers they were asked during recent technical interviews. 50 interview scenarios are presented along with in-depth analysis of the possible solutions. The problem-solving process is clearly illustrated so you'll be able to easily apply what you've learned during crunch time. You'll also find expert tips on what questions to ask, how to approach a problem, and how to recover if you become stuck. All of this will help you ace the interview and get the job you want. What you will learn from this book * Tips for effectively completing the job application * Ways to prepare for the entire programming interview process * How to find the kind of programming job that fits you best * Strategies for choosing a solution and what your approach says about you * How to improve your interviewing skills so that you can respond to any question or situation * Techniques for solving knowledge-based problems, logic puzzles, and programming problems Who this book is for This book is for programmers and developers applying for jobs in the software industry or in IT departments of major corporations. Wrox Beginning guides are crafted to make learning programming languages and technologies easier than you think, providing a structured, tutorial format that will guide you through all the techniques involved..
Price: $14.49
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Always Be Testing: The Complete Guide to Google Website Optimizer
Stop guessing, start testing, and enjoy greater success with your website If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy-to-follow reference will help you: - Develop a testing framework to meet your goals and objectives
- Improve your website and move more of your customers to action
- Select and categorize your products and services with a customer-centric view
- Optimize your landing pages and create copy that sells
- Choose the best test for a given application
- Reap the fullest benefits from your testing experience
- Increase conversions with over 250 testing ideas
- Save $25 on Google AdWords with coupon included in the book
Take the guesswork out of your online marketing efforts. Let Always Be Testing: The Complete Guide to Google Website Optimizer show you why you should test, how to test, and what to test on your site, and ultimately, help you discover what is best for your site and your bottom line..
Price: $15.52
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Moon Landing: Apollo 11 40th Anniversary Pop-Up
"This wonderful book retells our story vividly I should know; I was there." — Buzz AldrinTrace the history of people's fascination with the moon — and the scientific developments that led to a ground-breaking mission — in an out-of-this-world novelty book marking the first moon landing. Acclaimed author Richard Platt focuses on humankind's dreams of traveling to the moon, the race to conquer space, the technology needed to reach the moon and sustain the astronauts in space, and the moon landing itself. Re-creating the excitement of the expedition are extraordinary pop-ups depicting a rocket, the lunar module, a spaceship, and a spectacular spherical moon, while booklets and flaps offer readers a wealth of intriguing facts. * Published in anticipation of the fortieth anniversary of the first moon landing on July 20, 1969 * Features official NASA photographs, two mini-books, and fun informational flaps.
Price: $17.49
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Guerrilla Marketing for Job Hunters: 400 Unconventional Tips, Tricks, and Tactics for Landing Your Dream Job
Ready! Aim! Hired! "This is an immensely helpful book, with the ancient wisdom of recruiters,?and the up-to-date?insights of two skilled Internet surfers If you're job-hunting, you'll be grateful to learn the tips and tricks of these two seasoned veterans. I learned a lot myself." —Richard N. Bolles, author, What Color Is Your Parachute? "I have been an apprentice, a company president, and a CEO. No other single source provides a more contemporary and embracing job search bible. This book offers literally hundreds of little known insider tips, strategies, out-of-the-box success stories, hands-on exercises, and pearls of wisdom. Many readers will hear the words, 'You're Hired' due to David Perry and Guerrilla Marketing for Job Hunters." —Kelly Perdew, Executive Vice President, Trump Ice winner of The Apprentice 2 "Guerrilla Marketing for Job Hunters is an absolutely 'right on' book for today's job market. It not only has great job search tips but it takes you into the electronic job search system better than anything I've seen written to date." —William J. Morin, Chairman and CEO, WJM Associates, Inc. former CEO of DBM Using a typically unconventional Guerrilla approach, authors Levinson and Perry cover all the basics of a winning campaign. This book covers: - Using the Internet for everything from research and job searches to your own Web site, blogs, and podcasting
- Performing an extreme resume makeover and creating a higher-powered value-based resume
- Harnessing the full power of Google, LinkedIn, and ZoomInfo to uncover opportunities in the "hidden job market" ahead of your competition (or other job hunters)
- Branding yourself and selling your strengths in resumes, letters, e-mail, and interviews
Guerrilla Marketing for Job Hunters includes real-life war stories from successful job hunters and expert tips and tactics from over 100 prominent headhunters..
Price: $11.13
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FBI Careers: The Ultimate Guide to Landing a Job as One of America's Finest, 2nd Edition
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31 Days to Millionaire Marketing Miracles
31 Days to Millionaire Marketing Miracles is a breakthrough blueprint of the proven steps of the most brilliant internet programs out there that will cut to the heart of your stops and get your Internet dreams realized. In addition it profiles some of the hottest Internet Marketers in the industry and includes exclusive audio interviews by Tracy with Yanik Silver, Jason Oman, Adam Ginsberg, and more. Your step-by-step guide to Direct Internet Profits that will give you what you need, when you need it, in the order that you need it!.
Price: $17.95
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Haunted Places: The National Directory: Ghostly Abodes, Sacred Sites, UFO Landings and Other Supernatural Locations
In almost every town in America there are places where strange things happen. The perfect companion to The International Directory of Haunted Places, this revised and updated edition of Haunted Places is both a fascinating and unusual travel guide as well as an indispensable casebook for those interested in the paranormal. From buildings and parks believed to have resident ghosts and poltergeists to areas where Bigfoot or UFO sightings are most frequently reported, Haunted Places will lead you to more than 2,000 sites of paranormal activity across the United States. Organized alphabetically by state, each entry is referenced to an extensive bibliography of sources-with descriptions, addresses, phone numbers, Web sites, and travel directions provided for all locations..
Price: $9.95
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The Landing of the Pilgrims (Landmark Books)
James Daugherty draws on the Pilgrims' own journals to give a fresh and moving account of their life and traditions, their quest for religious freedom, and the founding of one of our nation's most beloved holidays--Thanksgiving..
Price: $2.20
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