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Discover the secrets of written persuasion!

"The principles of hypnosis, when applied to copywriting, add a new spin to selling Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius."
-Joseph Sugarman, author of Triggers

"I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible."
-David Garfinkel, author of Advertising Headlines That Make You Rich

"I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period."
-Bob Bly, copywriter and author of The Copywriter's Handbook

"I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along."
-David Deutsch, author of Think Inside the Box, www.thinkinginside.com

"Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see."
-Blair Warren, author of The Forbidden Keys to Persuasion.
Price: $11.06 [Notify me when price goes down.]

Designed as a practical desktop reference, this book is the largest collection of hypnotic suggestions and metaphors ever compiled .
Price: $50.44 [Notify me when price goes down.]

What is a trance state? How do you access a previous trance state? What is pattern interruption? Stacked realities? Generative change? Reframing? And how in the world do you use all this stuff to do anything productive? Better yet, how do you keep from using all this stuff to be unproductive? Well, this will give a you a taste of what lies in store for you in this book. It's the best book to learn about real hypnosis, the structure of hypnosis. There are many books that can teach you to hypnotize people, but few that can teach you to break through the consensual trance that you are already in. This book can get you on the road to doing that. "Hypnosis is a word that usually gets strong responses from people" positive or negative. Often, people associate trance states with mysticism or magic, which has not helped the reputation of hypnosis. We encourage skeptics to suspend their beliefs or assumptions about hypnosis long enough to read this book. NLP cofounders Bandler and Grinder studied the famous therapist Milton Erickson to determine the structure of hypnosis. This book turns the "magic" into specific understandable procedures, some of which are useful in everyday conversation. In addition to the hows of hypnosis (basic and advanced), the authors describe numerous important uses for this science. A great introduction to the subject and an important reference book for hypnosis practitioners..
Price: $92.85 [Notify me when price goes down.]

PERSUADE ANYONE TO DO ANYTHING, ANYTIME! Almost everything you want in this life requires the cooperation of other people. Whether you want to make a sale, get a date, or receive that raise—whatever it is, you have to convince somebody to say "YES!" For most people, influencing others is pretty hit-or-miss. Power Persuasion: Using Hypnotic Influence in Life, Love and Business will show you the secrets of getting people to do what you want. Power Persuasion will show you how to:

•Have total strangers warm up to you in seconds. •Discover someone’s "hot button" for any product. •Give hidden hypnotic commands and suggestions during normal conversation. •Change other people’s beliefs. •Win every argument and still keep the relationship. •Overcome objections. •Convince your kids to do their homework without back-talk. •Get more dates than you ever imagined. •Improve all your relationships, and much, much more POWER PERSUASION will give you the power to transform your life! We urge you to use these secrets wisely..
Price: $6.62 [Notify me when price goes down.]