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Investing is all about common sense. Owning a diversified portfolio of stocks and holding it for the long term is a winner’s game. Trying to beat the stock market is theoretically a zero-sum game (for every winner, there must be a loser), but after the substantial costs of investing are deducted, it becomes a loser’s game. Common sense tells us—and history confirms—that the simplest and most efficient investment strategy is to buy and hold all of the nation’s publicly held businesses at very low cost. The classic index fund that owns this market portfolio is the only investment that guarantees you with your fair share of stock market returns.

To learn how to make index investing work for you, there’s no better mentor than legendary mutual fund industry veteran John C. Bogle. Over the course of his long career, Bogle—founder of the Vanguard Group and creator of the world’s first index mutual fund—has relied primarily on index investing to help Vanguard’s clients build substantial wealth. Now, with The Little Book of Common Sense Investing, he wants to help you do the same.

Filled with in-depth insights and practical advice, The Little Book of Common Sense Investing will show you how to incorporate this proven investment strategy into your portfolio. It will also change the very way you think about investing. Successful investing is not easy. (It requires discipline and patience.) But it is simple. For it’s all about common sense.

With The Little Book of Common Sense Investing as your guide, you’ll discover how to make investing a winner’s game:

• Why business reality—dividend yields and earnings growth—is more important than market expectations
• How to overcome the powerful impact of investment costs, taxes, and inflation
• How the magic of compounding returns is overwhelmed by the tyranny of compounding costs
• What expert investors and brilliant academics—from Warren Buffett and Benjamin Graham to Paul Samuelson and Burton Malkiel—have to say about index investing
• And much more

You’ll also find warnings about investment fads and fashions, including the recent stampede into exchange traded funds and the rise of indexing gimmickry. The real formula for investment success is to own the entire market, while significantly minimizing the costs of financial intermediation. That’s what index investing is all about. And that’s what this book is all about.

JOHN C. BOGLE is founder of the Vanguard Group, Inc., and President of its Bogle Financial Markets Research Center. He created Vanguard in 1974 and served as chairman and chief executive officer until 1996 and senior chairman until 2000. In 1999, Fortune magazine named Mr. Bogle as one of the four "Investment Giants" of the twentieth century; in 2004, Time named him one of the world’s 100 most powerful and influential people, and Institutional Investor presented him with its Lifetime Achievement Award..
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Most of us look at our days in the wrong way: We overexaggerate yesterday. We overestimate tomorrow. We underestimate today. The truth is that the most important day you will ever experience is today. Making today your masterpiece is the key to your success. Maxwell offers twelve decisions and disciplineshe calls it his daily dozenthat can be learned and mastered by any person to achieve success. He teaches lessons in possessing possibilities, remaining focused, being tenacious, learning to growand more. These lessons are simple, but the gap between knowing and doing is greater than the gap between ignorance and knowledge. Maxwell teaches how to close that gap in Today Matters..
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New York Times bestselling author John C. Maxwell reveals the surprisingly straightforward secret to daily success and fulfillment Most of us look at our days in the wrong way. We overexaggerate yesterday. We overestimate tomorrow. We underestimate today. The truth is that the most important day you will experience is today. Making today your masterpiece is the key to success. Maxwell offers twelve decisions and disciplines-he calls it his daily dozen-that can be learned and mastered by any person to achieve success. He teaches how to possess possibilities, remain focused, enjoy good health, exhibit stability, hold an advantage, be tenacious, experience fulfillment, exercise options, sense inner peace, feel significant, receive direction, and learn to grow. These lessons are simple, but the gap between knowing and doing is greater than the gap between ignorance and knowledge. In TODAYMATTERS, Maxwell teaches how to close that problematic gap..
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You’ve tried fixing your marriage, your kids, your job. Suddenly the light dawns. It’s not your problems that need fixing, it’s your life! The good news is that the Christian is backed by a lifetime guarantee.

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When it comes to customer service, 'good' just isn't good enough. To stand out from the crowd, a company needs to deliver excellent service to their customers "Award- Winning Customer Service" shows how to make it happen. Packed to the brim with practical tips and strategies for improving and then maintaining any company's level of customer service, the book is an essential reference for anyone seeking to make customers feel truly valued..
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A great retirement isn't just about having your financial situation in order.

It's easy to be preoccupied with stock portfolios, 401(k) balances and saving options, but true happiness in retirement comes from simpler, more enjoyable things like an active social life, family time and leisurely travel.

In Retire Happy: What You Can Do Now to Guarantee a Great Retirement, author Rich Stim and Nolo co-founder Jake Warner show you how to become rich in the ways that matter most. They encourage you to balance financial concerns with a lifestyle you always envisioned for yourself.

The book advises you on how to estimate real retirement needs and create a workable savings and investment plan. Even more importantly, it advises you to make personal preparations for life after work, including:

cultivating interests outside work

leading a healthier lifestyle

revitalizing family relationships

spending more time with spouses

embracing spirituality or meditation

nurturing friendships and making new friends

All the money in the world won't make for a happy retirement unless you're satisfied with the rest of your life. So start today..
Price: $9.99 [Notify me when price goes down.]

Brand expert, popular speaker, and Fortune 500 advisor Duane Knapp presents The BrandPromise®, his secret formula for becoming a Genuine Brand. Making the right promise, keeping it, and fulfilling your BrandPromise commitment will transform your business or organization into a “one-of-a-kind” brand that customers, employees, and shareholders will trust and support for years to come.

“A brand's promise is the new currency for success,” says Knapp, who teaches from personal experience, having built or advised hundreds of successful brands worldwide. Duane Knapp's Promise philosophy has been highly acclaimed and extensively referenced and quoted in hundreds of publications and books.

Brand success rests on three principles:

1) Provide a unique experience with products or services that enhance your customer's lives

2) Inspire employee partnership, passion, and support

3) Create a perception of exceptional value and distinctive benefits and deliver on your promise.

Genuine Brands make a promise and keep it. This promise begins with a different mindset than business as usual. It's not just about doing a good job-it's about optimizing the emotional and functional benefits from a customer's perspective.

The BrandPromise applies to every type of organization, from associations, philanthropic enterprises (charities and non-profits), and personal brands (celebrities, athletes and executives), to professional service firms (doctors), entrepreneurs, small businesses, and member-centric businesses (credit unions and co-ops). Knapp provides insights from a wide range of executives and leaders with in-depth analyses of many Genuine Brands, including Ketel One, Costco, the Make-A-Wish Foundation, Destination Marketing Association International, SAFE Credit Union, Annika Sorenstam, Callison Architecture, RK Dixon, Bartell Hotels, and Tourism Vancouver.

The BrandPromise book reveals the secrets that all kinds of organizations including associations, philanthropic enterprises (charities and non-profits), and personal brands (celebrities, athletes and executives), to professional service firms, such as doctors, entrepreneurs, small businesses, and member-centric businesses such as credit unions and co-ops.

The BrandPromise also explains how celebrities can utilize the secrets of BrandScience to enhance their image and perceptions and features a Brand Profile on Annika Sorenstam.

According to Knapp, “Annika’s strategy is a perfect guide for any individual or celebrity that is interested in optimizing their success.

“Great stars may be born, but it’s the celebrities that embrace the principles of BrandScience that enjoy long term brand success.”

The BrandPromise features insights from other celebrities including Oprah, Greg Norman, and Rachael Ray.

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