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Awesome Generated Album and Music Offers

Word of Mouth Marketing: How Smart Companies Get People Talking
Who Is Talking About You? 
 
Master the art of word of mouth marketing with this fun, practical, hands-on guide.
 
With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth. 
 
Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz—when to use them and how simple it is to make them work.

Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner—and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion—and why some multi-million-dollar advertising campaigns fail to get noticed.
 
Open your eyes to a new way of doing business—that honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.  

 
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Price: $15.42 [Notify me when price goes down.]


Social Media Marketing: An Hour a Day
If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day.  In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube..
Price: $15.79 [Notify me when price goes down.]


Introducing Character Animation with Blender
Let this in-depth professional book be your guide to Blender, the powerful open-source 3D modeling and animation software that will bring your ideas to life. Using clear step-by-step instruction and pages of real-world examples, expert animator Tony Mullen walks you through the complexities of modeling and animating, with a special focus on characters. From Blender basics to creating facial expressions and emotion to rendering, you’ll jump right into the process and learn valuable techniques that will transform your movies.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file..
Price: $19.87 [Notify me when price goes down.]



Mind over Markets: Power Trading With Market Generated Information
This book is an examination of Market Profile(tm) charting concepts. The Market Profile principle is also used by knowledgeable and experienced day traders This is the best available text on the subject.

The key element that has long separated tremendously successful traders from all others is their intuitive understanding that time regulates all financial opportunities. In 1984, J. Peter Steidlmayer formally introduced the Market Profile as a way to graphically depict the acceptance or rejection of price over time. For the first time, what had once been the domain of the intuitve trader was not accessible to all traders.

The ability to record price information according to time has unleashed huge amounts of useful market information in a form never before available In turn, this information explosion has triggered a new way of looking at markets and opened the doors for accelerated levels of market analysis.

Mind Over Markets is a book about learning; learning the dynamics of markets through the organization of price, time and volume, and learning how to synthesize this information with your own intuition.

Our goal is to arrie at a healthy balance between the powers of objective observation and intuitive decision making--a rare talent possessed by only the best of traders..
Price: $25.87 [Notify me when price goes down.]



The Cult of the Amateur: How blogs, MySpace, YouTube, and the rest of today's user-generated media are destroying our economy, our culture, and our values
Amateur hour has arrived, and the audience is running the show

In a hard-hitting and provocative polemic, Silicon Valley insider and pundit Andrew Keen exposes the grave consequences of today’s new participatory Web 2.0 and reveals how it threatens our values, economy, and ultimately the very innovation and creativity that forms the fabric of American achievement.

Our most valued cultural institutions, Keen warns—our professional newspapers, magazines, music, and movies—are being overtaken by an avalanche of amateur, user-generated free content. Advertising revenue is being siphoned off by free classified ads on sites like Craigslist; television networks are under attack from free user-generated programming on YouTube and the like; file-sharing and digital piracy have devastated the multibillion-dollar music business and threaten to undermine our movie industry. Worse, Keen claims, our “cut-and-paste” online culture—in which intellectual property is freely swapped, downloaded, remashed, and aggregated—threatens over 200 years of copyright protection and intellectual property rights, robbing artists, authors, journalists, musicians, editors, and producers of the fruits of their creative labors.

In today’s self-broadcasting culture, where amateurism is celebrated and anyone with an opinion, however ill-informed, can publish a blog, post a video on YouTube, or change an entry on Wikipedia, the distinction between trained expert and uninformed amateur becomes dangerously blurred. When anonymous bloggers and videographers, unconstrained by professional standards or editorial filters, can alter the public debate and manipulate public opinion, truth becomes a commodity to be bought, sold, packaged, and reinvented.

The very anonymity that the Web 2.0 offers calls into question the reliability of the information we receive and creates an environment in which sexual predators and identity thieves can roam free. While no Luddite—Keen pioneered several Internet startups himself—he urges us to consider the consequences of blindly supporting a culture that endorses plagiarism and piracy and that fundamentally weakens traditional media and creative institutions.

Offering concrete solutions on how we can rein in the free-wheeling, narcissistic atmosphere that pervades the Web, THE CULT OF THE AMATEUR is a wake-up call to each and every one of us.


From the Hardcover edition..
Price: $7.75 [Notify me when price goes down.]


Metaphor Therapy: Using Client Generated Metaphors In Psychotherapy
Metaphor Therapy introduces two important new methods for using metaphor as an intervention technique in psychotherapy - both involving client-generated metaphors, rather than the traditional metaphoric intervention suggested by the therapist. It will also enable the therapist to access and employ the client's own insight to stimulate positive growth and change. Written as a training manual for professionals, this book provides a step-by-step process for learning two specific approaches to client-generated metaphoric intervention. The first involves exploring and transforming the client's metaphoric language. The second focuses on exploring and transforming the client's early memory metaphors. In addition to outlining how a client-generated intervention is accomplished, the book examines specific skills that will help the therapist become more successful in these interventions. Practitioners will also find that the client-generated metaphor therapy described in the book is sensitive to culture, ethnicity, gender, and sexual orientation, making it ideally suited for working with diverse populations. In addition, both methods are compatible with a wide range of therapeutic modalities and orientations, including individual, couples, and family therapy; psychodynamic therapy; cognitive-behavioral therapy; humanist-existential therapy; and family systems therapy, in either brief or long-term approaches. Finally, the book explores the role of the linguistic, cognitive, sensory-affective, and neuropsychological processes that contribute to the therapeutic changes resulting from a client-generated metaphor..
Price: $32.75 [Notify me when price goes down.]


Blogs, Wikipedia, Second Life, and Beyond: From Production to Produsage (Digital Formations)
We—the users turned creators and distributors of content—are TIME’s Person of theYear 2006, and AdAge’s Advertising Agency of the Year 2007. We form a new Generation C. We have MySpace, YouTube, and OurMedia; we run social software, and drive the development of Web 2.0. But beyond the hype, what’s really going on? In this groundbreaking exploration of our developing participatory online culture, Axel Bruns establishes the core principles which drive the rise of collaborative content creation in environments, from open source through blogs and Wikipedia to Second Life. This book shows that what’s emerging here is no longer just a new form of content production, but a new process for the continuous creation and extension of knowledge and art by collaborative communities: produsage. The implications of the gradual shift from production to produsage are profound, and will affect the very core of our culture, economy, society, and democracy.

Building on an analysis of key sites including Wikipedia, Flickr, YouTube, and Second Life, it explores the intellectual, technological, and social implications of produsage, as well as the legal and economic models employed by produsage projects. In doing so, the book highlights the implications of produsage for our culture, democracy, and society..
Price: $31.45 [Notify me when price goes down.]



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