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Art of Floral Arranging, The
Learn how to create breathtaking bouquets from the master florists of FlowerSchool New York, which offers instruction and insight into the art and aesthetic of flower arranging taught by a faculty of world-renowned florists. Discover the tips and techniques for handling and combining flowers and creating hand-tied bouquets, seasonal arrangements, flowers for entertaining, mixing flowers and fashion, and much more. Learn the secrets from these Master Florists:
--Michael George built his reputation on clean, architectural arrangements, which came to be known as Floral Minimalism or Architectonic in the art critic world. His clients include Vera Wang, Calvin Klein, Giorgio Armani, Gucci, Louis Vuitton, Prada, and Martha Stewart Living.
--Chris Giftos is reverently described as the pioneer of event design. As master florist of the Metropolitan Museum of Art for thirty-three years, Giftos arranged thousands of flowers for the lobby and events, working with legendary figures Diana Vreeland, Pat Buckley, Tom Ford, and Anna Wintour.
--Remco Van Vliet is the current design director for flower design at the Metropolitan Museum of Art.
--Charles Masson is the owner and sole florist for La Grenouille, one of the most beautiful and renowned French restaurants in Manhattan, also known for its spectacular flowers.
--Cas Trap is currently the executive director of the elite floral wholesale importing company, Dutch Flower Line. Mr. Trap is also partner with his brother, Remco Van Vliet, in Van Vliet & Trap.
As seen in Vogue, Domino, Harper's Bazaar, Departures, Daily Candy, New York Magazine, New York Spaces, Panache, Time Out New York, and many more.
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Price: $10.48
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Florist's Daughter
During the long farewell of her mother's dying, Patricia Hampl revisits her midwestern girlhood.Daughter of a debonair Czech father, whose floral work gave him entrée to St. Paul society, and a distrustful Irishwoman with an uncanny ability to tell a tale,Hampl remained, primarily and passionately, a daughter well into adulthood. She traces the arc of faithfulness and struggle that comes with that role—from the postwar years past the turbulent sixties. At the heart of The Florist's Daughter is the humble passion of people who struggled out of the Depression into a better chance, not only for themselves but for the common good.Widely recognized as one of our most masterly memoirists, Patricia Hampl has written an extraordinary memoir that is her most intimate, yet most universal, work to date.This transporting work will resonate with readers of Francine du Plessix Gray's Them: A Memoir of Parents and JeannetteWall's The Glass Castle..
Price: $10.66
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Snipped in the Bud (Flower Shop Mysteries, No. 4)
When someone orders a black rose for Abby's old law school nemesis, Professor "Snapdragon" Puffer, her plans for a speedy delivery are foiled when he catches her putting the bloom on his desk and sends it straight into the trash. So she heads back in to retrieve her dignity and her flower-only to find the rose now decorating a dead professor, and herself the prime suspect....
Price: $3.02
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Woody Cut Stems for Growers and Florists: Production and Post-Harvest Handling of Branches for Flowers, Fruit, and Foliage
Woody cut stems are the focus of a burgeoning, worldwide business. Until now, professional growers have lacked a resource that addresses how to choose, cultivate, and handle these popular plants. Woody Cut Stems for Growers and Florists fills this gap. Includes detailed information on 100 woody genera used for cut stems, extensive production guidelines, and explanations of techniques such as pruning, coppicing, and forcing. Rounding out the book are useful charts and tables that list species according to characteristics such as color, season of bloom, use, and fragrance. Growers who have been eager to add woody cut stems to the products they produce will find all the information they need to expand their business in an exciting and profitable new direction. .
Price: $25.05
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Dearly Depotted (Flower Shop Mysteries, No. 3)
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How to Open & Operate a Financially Successful Florist and Floral Business Both Online and Off: With Companion CD - ROM
The dream of starting a floral business can easily become a reality Florist shop owners enjoy creating beautiful floral arrangements for individuals or special occasions. According to the customer s order, they cut and arrange live, dried, or artificial flowers and foliage. They design arrangements by trimming flowers and arranging bouquets, sprays, wreaths, dish gardens, and terrariums. This new book will teach you all you need to know about getting started in your own florist business in the minimum amount of time. Here is the manual you need to cash in on this highly profitable, quickly growing segment of the retail industry. This new book is a comprehensive and detailed study of the business side of a floral shop. This superb manual should be studied by anyone investigating the opportunities of opening a store. If you enjoy meeting people, this may be the perfect business for you. This complete manual will arm you with everything you need, including sample business forms, leases, and contracts; worksheets and checklists for planning, opening, and running day-to-day operations; plans and layouts; and dozens of other valuable, time-saving tools of the trade that no entrepreneur should be without. While providing detailed instructions and examples, the author leads you through finding a location that will bring success, drawing up a winning business plan (the companion CD-ROM has the actual business plan that can be used in Microsoft Word), buying (and selling) a floral store, pricing formulas, sales planning, tracking competitors, bookkeeping, media planning, pricing, copy writing, distribution channel planning, hiring and firing employees, motivating workers, managing and training employees, accounting procedures, auditing, successful budgeting, and profit planning development. By reading this book you will become knowledgeable about basic cost control systems, retail math and pricing issues, floor plans and diagrams, equipment layout and planning, legal concerns, sales and marketing techniques, IRS reporting requirements, customer service, direct sales, monthly profit and loss statements, tax preparation, low cost internal marketing ideas, management skills, low and no cost ways to satisfy customers and build sales, as well as thousands of great tips and useful guidelines. In addition, you will learn how to set up computer systems to save time and money, how to hire and keep qualified professional staff, how to generate high profile public relations and publicity, and how to keep bringing customers back. The manual delivers literally hundreds of innovative ways to streamline your business. Learn new ways to make your operation run smoother and increase performance. Shut down waste, reduce costs, and increase profits. Store owners will appreciate this valuable resource and reference it in their daily activities as a source for ready-to-use forms, Web sites, operating and cost cutting ideas, and mathematical formulas that can be easily applied. The Companion CD-ROM contains all the forms in the book, as well as a sample business plan you can adapt for your own use..
Price: $23.96
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Start Your Own Florist Shop and Other Floral Businesses (Start Your Own A)
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Julie and Romeo Get Lucky
Jeanne Ray's New York Times bestselling debut, Julie and Romeo, introduced two unforgettable star-crossed lovers whose feuding families threatened to foil their romance Now Julie and Romeo are back -- and this time Lady Luck is throwing a few curveballs their way. . . . Julie Roseman and Romeo Cacciamani know a thing or two about good fortune. For generations, their families were rival florists and bitter enemies. Then Julie and Romeo met by chance, just as each became single again, and they fell in love. Three years later, Julie and Romeo are still blissfully happy, but with their respective houses packed to the rafters with family, the odds of their ever getting a moment of peace together seem as likely as winning the lottery. They get their wish -- with a twist -- when an injury puts Romeo flat on his back. Now Julie has to figure out how to run two flower shops, take care of an ever-expanding household, tackle her granddaughter's fixation with lottery tickets, keep her daughters from regressing into full-scale teenage bickering, and nurse her beloved Romeo back to health. And Lady Luck has one more surprise in store. . . . .
Price: $2.57
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