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The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It
How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong--these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands. Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations..
Price: $13.45
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The 150 Most Effective Ways to Boost Your Energy: The Surprising, Unbiased Truth About Using Nutrition, Exercise, Supplements, Stress Relief, and Personal Empowerment to Stay Energized All Day
The 150 Most Effective Ways to Boost Your Energy shows anyone how to get more energy out of their body—naturally. Nationally known health expert Jonny Bowden presents small changes anyone can implement up front for big energy—such as what to eat for all-day endurance, when to time a workout for the biggest brain boost, or how working with (or against) natural light cycles can make your sleep restorative or slump-inducing. Energy starts with attitude—readers will learn how to “think” like a high-energy person and use breathing techniques, meditation, and exercise to bust stress, beat fatigue, and boost stamina. Readers learn how physical factors such as toxins, eating patterns, and nutritional deficiencies can sabotage strength—and how they can be corrected with proper diet and supplements. The 150 Most Effective Ways to Boost Your Energy gives readers a complete program to go from exhausted to energized. .
Price: $16.49
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When Fish Fly: Lessons For Creating a Vital and Energized Workplace From the World Famous Pike Place Fish Market
n this revealing business advice book, the magic of the World Famous Pike Place Fish Market proves a dynamic example of what a group of people can create when they are aligned and living a powerful vision. Here for the first time, owner John Yokoyama explains in his own words just how he transformed his business into a workplace that is renowned worldwide. When Fish Fly offers Yokoyama's cohesive strategy for achieving world famous results for owners, managers, and front-line workers alike. Once you understand the generative principles behind the World Famous Pike Place Fish Market you, too, can develop a culture that leads to excellent employee morale and legendary customer service..
Price: $7.98
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Undoing Yourself With Energized Meditation and Other Devices
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Aleister Crowley's Energized Enthusiasm
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Energized Hypnosis: A Non-Book for Self Change
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Energized Hypnosis Audio CDs
What is Energized Hypnosis? It is a breakthrough program for gaining personal power, peace of mind and enlightenment. The techniques of Energized Hypnosis were developed many years ago by Dr. Christopher Hyatt and Dr. Israel Regardie, but have remained "in the closet"…until now. How does Energized Hypnosis work? First the entire body is energized, opening it to the power of your suggestions. Once the body-mind is freed from its energy blocks, the full effect of hypnosis can be utilized to change not only habits but your entire approach to life! This method takes advantage of our deep organic nature, which Dr. Hyatt calls the Innate Power Response. Using the methods of Energized Hypnosis, you will learn to elicit this Response at Will to enhance relationships, control habits, improve business and, most importantly, harness the power and wisdom of the Universal Mind. The first CD includes a discussion on hypnosis and hypnotic techniques. The second CD includes a powerful hypnosis session..
Price: $26.00
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Oomph Power!: How To Get Re-energized For Outrageous Success
An entertaining and easy-to-read blueprint for success, this is a fun book that shows you how to beat the blahs and re-energise your job, your relationships, your entire life. Short on theory and long on practical 'How-To' techniques, this book boils away all the 'fluff' and distils the best motivational advice into simple strategies for immediate success and happiness..
Price: $5.00
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