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Inside the Revolution takes you inside the winner-take-all battle for the hearts, minds, and souls of the people of the Middle East. It includes never-before-seen profiles of the Radicals, the Reformers and the Revivalists It explains the implications of each movement and the importance of each leader–not only through the lenses of politics and economics but through the third lens of Scripture as well. Today, wars and revolutions define the modern Middle East, and many believe the worst is yet to come.

• How real and serious is the threat of Radical Islam to American national security eight years after 9/11?
• Are there any Muslim leaders who oppose the violence of the Radicals—and is there any hope that such leaders will come to power in key countries in the Middle East?
• What is God doing in the Middle East—and is there any hope that Muslims will find faith in Jesus Christ?
• How can we as Christians help strengthen our brothers and sisters who love Jesus in the Muslim world, and how can we reach out to Muslims here at home?

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Price: $16.49 [Notify me when price goes down.]

Now in paperbackÜ A breakthrough approach to strategy that will revolutionize how you think about customers, competition, markets, even the fundamental structure of your business Paper. DLC: Competition .
Price: $4.48 [Notify me when price goes down.]

Mastering Search Advertising shares insight and professional guidance from an expert Internet marketer on how to launch, manage and improve already-existing pay-per-click campaigns, providing an inside look into a largely undiscovered and exciting industry.

Richard Stokes, founder of AdGooroo, a leading search engine intelligence company, has over 15 years of experience in advertising and technology management and includes real-life examples, case studies and charts that reveal not only the basics of creating a pay-per-click campaign, but also break down the intricacies of the process into simple, easy-to-understand steps that will help any business leader focused on achieving a world-class marketing strategy. Successful tactics known only to a handful of elite search marketers are discussed in detail and include specific techniques on how to:

• Increase search traffic while simultaneously lowering costs
• Conduct keyword research
• Determine the best starting bid prices for new keywords
• Manage bids without expensive bid management software
• Launch a new campaign
• Understand the Google quality score algorithm

Stop throwing your marketing dollars away and learn how to dominate Google AdWords today!

"A well researched, truthful, and up-to-date guide for pay-per-click marketers."
Mike Mindel, CTO, Wordtracker.com.
Price: $6.77 [Notify me when price goes down.]

Philip Kotler's name is synonymous with marketing His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium.

Through Kotler's profound insights you will quickly update your skills and knowledge of the new challenges and opportunities posed by hypercompetition, globalization, and the Internet. Here you will discover the latest thinking, concisely captured in eminently readable prose, on such hot new fields as database marketing, relationship marketing, high-tech marketing, global marketing, and marketing on the Internet. Here, too, you will find Kotler's savvy advice, which has so well served such corporate clients as AT&T, General Electric, Ford, IBM, Michelin, Merck, DuPont, and Bank of America. Perhaps most important, Kotler on Marketing can be read as a penetrating book-length discourse on the 14 questions asked most frequently by managers during the 20-year history of Kotler's worldwide lectures. You will gain a new understanding of such age-old conundrums as how to select the right market segments or how to compete against lower-price competitors. You will find a wealth of cutting-edge strategies and tactics that can be applied immediately to such 21st-century challenges as reducing the enormous cost of customer acquisition and keeping current customers loyal.

If your marketing strategy isn't working, Kotler's treasury of revelations offers hundreds of ideas for revitalizing it. Spend a few hours today with the world's bestknown marketer and improve your marketing performance tomorrow..
Price: $3.97 [Notify me when price goes down.]

Cutting edge business-persons are leveraging the power of Twitter to introduce themselves to and communicate with customers in a whole new way that makes them feel like valued friends  Companies are building a following, exercising teambuilding, branding themselves and their products and/or services, selling more, and demonstrating how the technology can become the ultimate help desk for providing excellent customer service.

In this book, Joel Comm explains step-by-step how business owners can reap these benefits of Twitter, from signing up and building a page, to sending effective messages (“tweets”) in order to build a brand, to implementing a successful blog strategy that is Twitter-driven. Included are case studies of some of Twitter’s greatest success stories, which can be easily duplicated..
Price: $16.47 [Notify me when price goes down.]

Drawing on his 20 years of pioneering research and work with some 400 top companies, Robert offers today's executives guidance in strategy formulation, implementation, and deployment Filled with examples drawn from the experiences of today's commercial leaders and interviews with CEOs of companies in a variety of industries, this updated edition of a revolutionary and inspiring best seller offers a sure-fire process of strategic thinking that's been tested and refined in the "war rooms" of America's most successful corporations..
Price: $3.55 [Notify me when price goes down.]

In 2003 Product Development for the Lean Enterprise by Michael Kennedy was published and promptly turned product development in major corporations on its head. Now, five years later, comes a continuation of that book, including case histories that identify the pitfalls and lessons learned in implementing the Toyota product development system. The authors also show how Toyota's set-based learning system can be adapted and adopted by all areas of a business in order to produce major advantages over the competition. Whether a group of engineers is developing new cars, software applications, aerospace equipment, kitchen appliances, controls, sensors, or any of hundreds of different items, the process they follow is pretty much the same, except in one company -- Toyota, perhaps the most innovative and highly respected car company on the planet. Companies that are early adopters of the Toyota system are certain to realize tremendous advantages over their competitors. This is a change that is coming to businesses everywhere and this book shows the way. It is a must-read for anyone in management..
Price: $17.25 [Notify me when price goes down.]

Celebrity Branding You: A Revolutionary System for Entrepreneurs and Professionals to Become the Go-To Expert, Dominate Your Field, and Eliminate the Competition is a step by step practical guide for businesses and solo-preneurs to make their market Personality Driven. Personality Driven marketing allows you to leverage the one asset you have that no one else has - YOU! Follow Attorneys and Marketing Gurus JW Dicks, Esq. & Nick Nanton, Esq. through their proven formula for turning business people into Celebrities..
Price: $19.99 [Notify me when price goes down.]