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Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the net -- presentationzen.com -- shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today's world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations. .
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A London researcher was the first to assert that the combination measles-mumps-rubella vaccine known as MMR caused autism in children Following this "discovery," a handful of parents declared that a mercury-containing preservative in several vaccines was responsible for the disease. If mercury caused autism, they reasoned, eliminating it from a child's system should treat the disorder. Consequently, a number of untested alternative therapies arose, and, most tragically, in one such treatment, a doctor injected a five-year-old autistic boy with a chemical in an effort to cleanse him of mercury, which stopped his heart instead.

Children with autism have been placed on stringent diets, subjected to high-temperature saunas, bathed in magnetic clay, asked to swallow digestive enzymes and activated charcoal, and injected with various combinations of vitamins, minerals, and acids. Instead of helping, these therapies can hurt those who are most vulnerable, and particularly in the case of autism, they undermine childhood vaccination programs that have saved millions of lives. An overwhelming body of scientific evidence clearly shows that childhood vaccines are safe and does not cause autism. Yet widespread fear of vaccines on the part of parents persists.

In this book, Paul A. Offit, a national expert on vaccines, challenges the modern-day false prophets who have so egregiously misled the public and exposes the opportunism of the lawyers, journalists, celebrities, and politicians who support them. Offit recounts the history of autism research and the exploitation of this tragic condition by advocates and zealots. He considers the manipulation of science in the popular media and the courtroom, and he explores why society is susceptible to the bad science and risky therapies put forward by many antivaccination activists.

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Management Lessons from Mayo Clinic reveals for the first time how this complex service organization fosters a culture that exceeds customer expectations and earns deep loyalty from both customers and employees. Service business authority Leonard Berry and Mayo Clinic marketing administrator Kent Seltman explain how the Clinic implements and maintains its strategy, adheres to its management system, executes its care model, and embraces new knowledge - invaluable lessons for managers and service providers of all industries.

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Drs. Berry and Seltman had the rare opportunity to study Mayo Clinic's service culture and systems from the inside by conducting personal interviews with leaders, clinicians, staff, and patients, as well as observing hundreds of clinician-patient interactions. The result is a book about how the Clinic's business concept produces stellar clinical results, organizational efficiency, and interpersonal service.

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By examining the operating principles that guide every management decision at this legendary healthcare institution, the authors

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• Demonstrate how a great service brand evolves from the core values that nourish and protect it.
• Extrapolate instructive business lessons that apply outside healthcare.
• Illustrate the benefits of pooling talent and encouraging teamwork.
• Relate historical events and perspectives to the present-day Mayo Clinic.
• Share inspiring stories from staff and patients.

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An innovative analysis of this exemplary institution, Management Lessons from Mayo Clinic presents a proven prescription for creating sustainable service excellence in any organization.

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In the battle for U.S. health care, patients and doctors are losing. .

Who Killed Health Care? shows how to win the war. . .

One of the nation's most respected health care analysts, Regina Herzlinger exposes the motives and methods of those who have crippled America's health care system-figures in the insurance, hospital, employment, governmental, and academic sectors. She proves how our current system, which is organized around payers and providers rather than the needs of its users, is dangerously eroding patient welfare and is pushing costs out of the reach of millions.

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Who Killed Health Care? then outlines Herzlinger's bold new plan for a consumer-driven system that will deliver affordable, high-quality care to everyone. By putting insurance money in the hands of patients, removing the middleman in the doctor-patient relationship, and giving employers cost relief, consumers and physicians will be empowered to make the system work the way it should. Herzlinger describes in precise detail how her innovative program will provide

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• Smaller, disease-focused medical facilities that provide complete care for patients.
• A national system of medical records that provides privacy with confidential access by approved practitioners.
• Mandatory performance evaluations of all hospitals and all other medical organizations.
• Mandatory health insurance with subsidies for those who cannot afford it.

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Who Killed Health Care? is a call to arms that must be answered; the welfare of every American hangs in the balance.

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�A brilliant analysis� A must-read.� � Bill George, Professor, Harvard Business School and Former CEO of Medtronic

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�As it becomes more and more obvious to everyone that our current health care system is unsustainable, this is the book that had to be written.� � Daniel H. Johnson, Jr. MD, former president of the American Medical Association

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�Regina Herzlinger�s ideas to tackle the crisis of the U.S. health care system are based on keen knowledge of the system�s existing difficulties along with insights that introduce the reader to new streamlined choices that have the potential of getting both quantity and cost under control.� � Joseph Kennedy, founder, chairman, and president, Citizens Energy Corporation, CEO, Citizens Health Care, former representative (D-Mass)

. . �Regina Herzlinger� offers a vision of the way things can be, should be, and will be sooner or later. The only question is: how long do we have to wait?� � Greg Scandlen, founder, Consumers for Health Choices

. . �Regi Herzlinger has brilliantly articulated a better way � embracing the principles of competition and innovation that cause every other sector of our economy to thrive. Discharging American health care from the ICU can only happen by putting individual Americans � not politicians and bureaucrats � back in charge of their health care decisioins.� � U.S. Senator Tom Coburn (R-Okla), M.D.

. . �Following on the heels of her landmark Market-Driven Health Care, Herzlinger lays it on the line with her expose of what many who work in the health care industry have felt in their gut. Now it is articulated in an entertaining and must-read portrayal, with you and me as the only way out.� � Dennis White, executive vice president for strategic development, National Business Coalition on Health

. . �A wonderful Orwellian romp through issues which carry a deadly irony. The killers of health care are, of course, the third parties, each of which has an itchy palm and a commitment to profit or power which exceeds the commitment to service, with each engaging the others within a politically shaped box. Rarely has the case for the public been made with so much force, foresight, and wit, and a better way forward shown so clearly.� � James F. Fries, MD, Professor of Medicine, Stanford University School of Medicine

. . �You can practically hear the war chants as Professor Herzlinger sets out her view of what�s wrong with the health care system and how to fix it. You�d best read it so you can decide which side you will be on when the battle is joined.� � Paul Levy, CEO, Beth Israel Hospital, Boston, MA

. . . . . . �Regina Herzlinger, the nation�s leading expert on consumer-driven health care, has given us a brilliant analysis of the flaws in our health care system and what it will take to get it back on track. Her latest book is a must-read.� � Bill George, Professor of Management Practice, Harvard Business School, Former CEO, Medtronic, and author of Authentic Leadership

. . �You don�t have to agree with her diagnosis and prescription for the U.S. health care system, but you do have to read her book. Once again, Professor Herzlinger has put together a well researched, well written, and very provocative blueprint for the future of health care.� Peter L. Slavin, MD, President, Massachusetts General Hospital

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Price: $14.87 [Notify me when price goes down.]

This up-to-date medical text (4th Edition) contains the latest approaches to diagnosis, evaluation, and management for commonly occurring primary care problems. The most recent diagnostic and evidence-based treatment guidelines from major authoritative sources are incorporated in order to make this a comprehensive, yet practical and useful book for the primary care clinician.

The book also contains a focus on development assessment for children as well as approaches to commonly occurring behavioral problems. The latest nutrition guidelines from the Institute of Medicine as well as new recommendations by the Third US Preventive Services Task Force are also included..
Price: $69.00 [Notify me when price goes down.]

A bestselling author and award winning journalist follows a year in the life of a big urban hospital, painting a revealing portrait of how medical care is delivered in America today

Most people agree that there are complicated issues at play in the delivery of health care today, but those issues may not always be what we think they are. In 2005, Maimonides Hospital in Brooklyn, New York, unveiled a new state-of-theart, multimillion-dollar cancer center. Determined to understand the whole spectrum of factors that determine what kind of medical care people receive in this country, bestselling author Julie Salamon spent one year tracking the progress of the center and getting to know the characters who make the hospital run. Located in a community where sixty-seven different languages are spoken, Maimonides is a case study for the particular kinds of concerns that arise in institutions that serve an increasingly multicultural American demographic. Granted an astonishing “warts and all” level of access by the hospital higher-ups, Salamon followed the doctors, patients, administrators, nurses, ambulance drivers, cooks, and cleaning staff. She explored not just the action on the ground—what happens between doctors and patients—but also the financial, ethical, technological, sociological, and cultural matters that the hospital community encounters every day.

Drawing on her skills as interviewer, observer, and social critic, Salamon presents the story of modern medicine, uniquely viewed from the vantage point of those who make it run. She draws out the internal and external political machinations that exist between doctors and staff as well as between hospital and community. And she grounds the science and emotion of medical drama in the financial realities of operating a huge, private institution that must contend with issues like adapting to the specific needs of immigrant groups that make up a large and growing portion of our society.

Salamon exposes struggles of both the profound and humdrum variety. There are bitter internal feuds, warm personal connections, comedy, egoism, greed, love, and loss. There are rabbinic edicts to contend with as well as imams and herbalists and local politicians. There are system foul-ups that keep blood test results from being delivered on time, careless record keepers, shortages of everything except forms to fill, recalcitrant and greedy insurance reimbursement systems, and the surprising difficulty of getting doctors to wash their hands.

This is the dynamic universe of small and large concerns and personalities that, taken together, determine the nature of our care and assume the utmost importance. As Martin Payson—chairman of the board at Maimonides and ex-Time-Warner vice chairman—puts it: “Hospitals have a lot in common with the movie business. You’ve got your talent, entrepreneurs, ambition, ego stroking, the business versus the creative part. The big difference is that in the hospital you don’t get second takes. Movies are make-believe. This is real life.”.
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Winner of the 1983 Pulitzer Prize and the Bancroft Prize in American History, this is a landmark history of how the entire American health care system of doctors, hospitals, health plans, and government programs has evolved over the last two centuries. .
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