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Now everyone can learn to give powerful, on-target speeches that capture an audience's attention and drive home a message. The key is not just in the delivery techniques, but in tapping into the power of language.

Prepared by an award-winning writer, this authoritative speech-writing guide covers every essential element of a great speech, including outlining and organizing, beginning with a bang, making use of action verbs and vivid nouns, and handling questions from the audience. Plus, the book includes excerpts from some of history's most memorable speeches--eloquent words to contemplate and emulate..
Price: $7.99 [Notify me when price goes down.]

"Genius! Gerry McGovern gets it! If you read one book on managing a website, this is it. A must read for any web manager in any organization, large or small, government or private "-Bev Godwin, director of FirstGov.gov

Written by an internationally acclaimed specialist in this field, Killer Web Content provides the strategies and practical techniques you need to get the very best out of your web content. The book helps readers to: provide visitors to their website with the right content at the right time, write compelling web content that users respond to and want more of, make sure their website has the best possible chance of getting into the first page of search results, and understand the benefits of blogs, RSS, and e-mail newsletters.

Gerry McGovern (www.gerrymcgovern.com) is managing partner at a consultancy that focuses on maximizing value from web content.

In this compelling volume, Ravi Zacharias examines the mystery of evil. This brilliant writer and gifted teacher traces how secularization has led to a loss of shame, pluralization has led to a loss of reason, and privatization has led to a loss of meaning.

All businesses have customers, but how many of them deliver unforgettably good customer service? Secret Service reveals the hidden systems of the few exceptional companies that do: what actions they take behind the scenes to consistently surpass customer expectations. These organizations reap the benefits of greater customer loyalty, exponentially expanded referral networks, lower employee turnover, and stronger bottom-line results.

By quantifying and examining each phase of the "Customer Experience Cycle," Secret Service reveals clever, practical ideas that can be transformed into repeatable best practices in any organization and at every level. Packed with examples applicable to a wide range of industries, this book provides practical, realistic ways to:

* Turn customer complaints into positive experiences * Use marketing to go deeper with existing customers * Increase customer and employee retention, and turn bland customer service into truly memorable customer experiences.
Price: $6.05 [Notify me when price goes down.]

Nearly three years have passed since that tragic day in September Since then, our wounds have healed, but our senses and memories have dulled.

At first, the nation rallied behind its leader. But by the time the confrontation with Iraq presented itself, our courage and moral certainty seemed to fade in the face of partisan bickering and posturing.

Now the political left and the Democratic Party are trying to use the demanding aftermath of the war to exploit our national cause for their own political advantage.

How could we allow ourselves to forget so soon?

--from Deliver Us from Evil

Sean Hannity's first blockbuster book, the New York Times bestseller Let Freedom Ring, cemented his place as the freshest and most compelling conservative voice in the country. As the host of the phenomenally successful Hannity & Colmes on the Fox News Channel and The Sean Hannity Show on ABC Radio, Hannity has won a wildly devoted fan base. Now he brings his plainspoken, take-no-prisoners style to the continuing War on Terror abroad -- and liberalism at home -- in Deliver Us from Evil.

"Evil exists," Hannity asserts. "It is real, and it means to harm us." And in these pages he revisits the harsh lessons America has learned in confronting evil in the past and the present, to illuminate the course we must take in the future. Tracing a direct line from Adolf Hitler and Joseph Stalin through Saddam Hussein and Osama bin Laden, he reminds us of the courage and moral clarity of our great leaders. And he reveals how the disgraceful history of appeasement has reached forward from the days of Neville Chamberlain and Jimmy Carter to corrupt the unrepentant leftists of the modern Democratic Party -- from Howard Dean and John Kerry to Bill and Hillary Clinton.

As Americans face the ongoing war against terrorists and their state sponsors around the world, Sean Hannity reminds us that we must also cope with the continuing scourge of accommodation and cowardice at home. With his trademark blend of passion and hard-hitting commentary, he urges Americans to recognize the dangers of putting our faith in toothless "multilateralism" when the times call for decisive action. For only through strong defense of our freedoms, at home and around the world, can we preserve America's security and liberty in the dangerous twenty-first century.

Your job as a marketer: Make it easy for your buyers to buy from you.

But making it easy for them may be hard for you, unless you can execute an effective content marketing strategy. And that almost certainly means changing the way you think about marketing.

Why content marketing is vital to business success in the 21st century:

In the last few years, buyer behavior has changed dramatically. Your buyers are now increasingly knowledgeable about what they want to buy. They aren't surfing aimlessly, hoping to be influenced by marketing messages that arrive out of the blue. They want to make up their own minds based on their own information-gathering. Therefore, buyers need content that makes them smarter and more knowledgeable.

Vendors who provide that content will win. Simply put, all the rules have changed. You need to approach the marketing game with a brand new marketing mindset. Those that can adapt will flourish. Those that don't...well... think of dinosaurs..
Price: $18.50 [Notify me when price goes down.]