Awesome Conscientious Album and Music Offers

A bestseller since it first published in 1998, The Conscientious Marine Aquarist is one of the best-respected, time-tested, hands-on marine aquarium books ever published.

Now completely updated from cover to cover with brand new text, a fresh design, and updated photography, The Conscientious Marine Aquarist is the essential book for all new, intermediate, and serious marine aquarium keepers_in a must-have new edition. This indispensable guide spotlights scientific research performed by leading authorities that deals with various aspects of biology, ecology, systematics, and conservation. This wealth of information couples with captive-care techniques of nationally recognized aquarists and fascinating, never-before-seen photos.

For hands-on marine aquarists of any experience level who seek a comprehensive and up-to-date resource that helps ensure success in the hobby, The Conscientious Marine Aquarist is the best book available.
.
Price: $44.07 [Notify me when price goes down.]

The idea of sustainability has been embraced enthusiastically by some businesses and rejected by others. The first wave of corporate converts to sustainability was perhaps driven by a public relations crisis, regulatory pressures or the founder's personal passion. The next wave, however, requires different drivers if it is to build a critical mass for corporate responsibility in the business community.

The Next Sustainability Wave assesses why companies have resisted sustainability strategies and focuses on two emerging drivers that promise to spur corporate commitment to sustainability strategies:

A compelling business case
A "perfect storm" of threatening market forces on the horizon that range from climate change to the rising demands of stakeholders

An effective carrot-and-stick duo, these two drivers are both triggering the need for change and providing a vision of business success if the transition to sustainable operations, products and services is smartly managed.

Emphasizing the importance of how sustainability is presented to corporate leaders-using the right language and avoiding threats to the status quo that provoke habitual corporate defense mechanisms-the book applies effective selling techniques to reposition sustainability strategies as a means to achieving existing corporate ends, rather than as a separate priority to worry about. It sells sustainability as a solution, a business strategy and a catalyst for business transformation. An appendix gives a version of the sustainability business case for small- to medium-level enterprises.

Designed for quick reading and reference-right pages furthering the argument, while left pages provide support materials-the book is especially useful for those wanting to convince busy executives and board members.

Bob Willard is a leading expert on the business value of corporate sustainability strategies and in the last two years has given over 100 keynote presentations to corporations, consultants, academics and nongovernmental organizations.

.
Price: $12.93 [Notify me when price goes down.]

COURAGE WEARS MANY FACES

The Civil War may be over, but for twelve-year-old Will Page, the pain and bitterness haven't ended. How could they have, when the Yankees were responsible for the deaths of everyone in his entire immediate family?

And now Will has to leave his comfortable home in the Shenandoah Valley and live with relatives he has never met, people struggling to eke out a living on their farm in the war-torn Virginia Piedmont. But the worst of it is that Will's uncle Jed had refused to fight for the Confederacy.

At first, Will regards his uncle as a traitor -- or at least a coward. But as they work side by side, Will begins to respect the man. And when he sees his uncle stand up for what he believes in, Will realizes that he must rethink his definition of honor and courage..
Price: $2.25 [Notify me when price goes down.]

This book examines how four very successful "evolutionary" corporations in Sweden and the United States - including IKEA and Scandic Hotels in Sweden, and Collins Pine and Interface in the U.S. - are positioning themselves for long-term competitiveness using The Natural Step as a central part of their corporate strategy. Nattrass and Altomare puncture the myth that a company must choose between profitability and care for the natural environment, and present a timely and practical application of this exciting model for global sustainability..
Price: $7.65 [Notify me when price goes down.]

.
Price: $12.72 [Notify me when price goes down.]

Corporations are under increasing pressure from customers, investors, employees, legislators, banks, and insurance companies to embrace social and environmental responsibility. But Wall Street demands quarterly results, a stringent return on investment, and a short payback period. Up until now, there's been very little evidence expressed in business language showing the benefits of the "triple bottom line" relevant to the short- and long-term priorities of senior executives. So how can these seemingly incompatible goals be accomplished at the same time?

Written in the pragmatic language of business leaders by a senior executive at Big Blue, The Sustainability Advantage shows that the business benefits of sustainable development strategies are quantifiable and real-and executives do not have to be tree-hugging environmental activists to reap these benefits.

Each of the seven sustainability strategies presented in this practical guide are easy to grasp, yet powerful enough to lead to significant business opportunities, from reducing hiring and retention costs and improving productivity, to decreasing expenses and increasing revenue and shareholder value. Executives will especially appreciate a unique spreadsheet into which they can insert their own data to see for themselves whether the business case for sustainable initiatives is a profitable one for their company.

Marketing Plans:
Ads in GreenMoney Journal, LOHAS Journal, Business Ethics
National print review campaign
National radio interviews
Web publicity on greenbiz.com and others
Direct mail to members of The World Business Council on Sustainable Development
Course adoption campaign

Bob Willard recently retired from his senior executive position at IBM to pursue his commitment to sustainable development full-time. Over his 35 years at IBM, Willard was recognized with numerous awards for outstanding leadership, HR development, marketing and sales. He lives in Ontario, Canada.

Also Available
Cannibals with Forks: The Triple Bottom Line of 21st Century Business
TP $21.95, 0-86571-392-8 USA

.
Price: $15.74 [Notify me when price goes down.]

In a remote Inupiat Eskimo village in 1971, the friendship and love between a young female shaman, a traditional hunter and a draft-dodging ecologist leads to tragedy..
Price: $18.95 [Notify me when price goes down.]

Making social and ecological change happen is not easy. At both the planetary and organizational levels, it is a dance that is fraught with danger for both the change agents themselves and their organizations. It is like dancing with a tiger.

For corporations, communities and other organizations, the choreography of the dance toward sustainability has been systematized by The Natural Step: a framework that provides the science, analysis, methodologies and tools to use in the quest for sustainability. Dancing with the Tiger presents the stories of individuals, teams and organizations learning about change and sustainability, and then acting on that learning. Case studies include some of the most successful companies and communities in North America:

Nike: its struggles, victories and setbacks on the road to sustainability
Starbucks: the tension of modeling corporate responsibility with alarming growth
CH2MHill: its gradual evolution from environmental to sustainability engineering
Whistler: grappling with the paradox of sustainability in a high profile resort town

- as well as Home Depot, Norm Thomson Outfitters, the municipalities of Seattle and Santa Monica, and others.

Following on the success of The Natural Step for Business, this book takes a deeper look at the real business impacts of sustainability. It will be of special interest to business people, government officials, and students of business, organizational development and the environment.

Marketing Plans:
Review campaign to the business press
Print and on-line advertising in green' business journals
Direct mail and course adoption campaigns

Brian Nattrass is a lawyer, CEO, Chairman of Earth Day International, and author of a book on corporate finance. Mary Altomare is a academic administrator at Yale and Duke universities, and consultant with the World Bank and US AID. Both are now practice leaders for The Natural Step in North America.

Also available by Brian Nattrass and Mary Altomare
The Natural Step for Business
TP $16.95, 0-86571-384-7 USA

.
Price: $10.00 [Notify me when price goes down.]

In a series of feisty and ultimately hopeful essays, one of America's sharpest social critics casts a shrewd eye over contemporary culture to reveal the worst -- and the best -- of our habits of discourse, tendencies in education, and obsessions with technological novelty. Readers will find themselves rethinking many of their bedrock assumptions: Should education transmit culture or defend us against it? Is technological innovation progress or a peculiarly American addiction? When everyone watches the same television programs -- and television producers don't discriminate between the audiences for Sesame Street and Dynasty -- is childhood anything more than a sentimental concept? Writing in the traditions of Orwell and H.L. Mencken, Neil Postman sends shock waves of wit and critical intelligence through the cultural wasteland..
Price: $8.14 [Notify me when price goes down.]