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Campaigns & Elections,
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Campaigns & Elections, Inc. on
September 1, 1994. The length of the article is 1612 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: George Clay's defeat of incumbent Danny Corbett in Alabama's District 28 1994 Democratic primary shows that African-American candidates are seen as viable candidates by non-black voters. Clay employed a campaign strategy that was planned in advance and coordinated to answer the specific concerns of constituents. Clay's direct targeting of voters through a media blitz and direct mail ensured that he would be recognized by the people as an anti-incumbent politician who was aware of his opponents failings and would not repeat them.
Citation DetailsTitle: Clay vs. Corbett: how a state senate incumbent in Alabama was out-campaigned in an upset primary. (George Clay, Danny Corbett)
Author: Douglas Koelemay
Publication:Campaigns & Elections (Refereed)
Date: September 1, 1994
Publisher: Campaigns & Elections, Inc.
Volume: v15
Issue: n9
Page: p48(2)
Distributed by Thomson Gale.
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