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The Ethics of Authenticity
Everywhere we hear talk of decline, of a world that was better once, maybe fifty years ago, maybe centuries ago, but certainly before modernity drew us along its dubious path. While some lament the slide of Western culture into relativism and nihilism and others celebrate the trend as a liberating sort of progress, Charles Taylor calls on us to face the moral and political crises of our time, and to make the most of modernity's challenges. At the heart of the modern malaise, according to most accounts, is the notion of authenticity, of self-fulfillment, which seems to render ineffective the whole tradition of common values and social commitment. Though Taylor recognizes the dangers associated with modernity's drive toward self realization, he is not as quick as others to dismiss it. He calls for a freeze on cultural pessimism. In a discussion of ideas and ideologies from Friedrich Nietzsche to Gail Sheehy, from Allan Bloom to Michel Foucault, Taylor sorts out the good from the harmful in the modern cultivation of an authentic self. He sets forth the entire network of thought and morals that link our quest for self-creation with our impulse toward self-fashioning, and shows how such efforts must be conducted against an existing set of rules, or a gridwork of moral measurement. Seen against this network, our modern preoccupations with expression, rights, and the subjectivity of human thought reveal themselves as assets, not liabilities. By looking past simplistic, one-sided judgments of modern culture, by distinguishing the good and valuable from the socially and politically perilous, Taylor articulates the promise of our age. His bracing and provocative book gives voice to the challenge of modernity, and calls on all of us to answer it. .
Price: $20.00
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The Thing Itself
A deeply personal literary memoir that explores what it means to live an authentic life in an increasingly detached and self-conscious world. Incited by the feeling that the essence of the modern world is buried beneath the distractions of hype and melodrama, cultural critic Richard Todd began a personal search for authenticity, that elusive quality we often seek but seldom find. In The Thing Itself, Todd attempts to discover for himself a new way of thinking by asking the simple question: What is true in ourselves and the world around us? With an exquisite eye for detail and an inquisitive spirit, Todd launches into an involving and elegantly crafted investigation of what makes an authentically lived life. As he focuses on an array of exchanges with people, objects, places, and ideas—from the banal to the emotionally poignant—Todd shows us that there’s a great distance between what we can touch, feel, and see, and what interactions mean in our lives. Mining a rich and multifaceted store of modern philosophy and personal experiences, he inches closer to seeing himself and the world through a clearer set of eyes. Engaging and readable, The Thing Itself offers unexpected insights into the very human search for meaning in our lives..
Price: $12.29
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Authenticity: What Consumers Really Want
Contrived. Disingenuous Phony. Inauthentic Do your customers use any of these words to describe what you sell or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine, rather than something fake from some phony. When deciding to buy, consumers judge an offering s (and a company s) authenticity as much as if not more than price, quality, and availability. In Authenticity, James H. Gilmore and B. Joseph Pine II argue that, to trounce rivals, companies must grasp, manage, and excel at rendering authenticity. Through examples from a wide array of industries as well as government, non-profit, education, and religious sectors, the authors show how to manage customers perception of authenticity by: · Recognizing how businesses fake it · Appealing to the five different genres of authenticity · Charting how to be true to self and what you say you are · Crafting and implementing business strategies for rendering authenticity The first to explore what authenticity really means for businesses and how companies can approach it both thoughtfully and thoroughly, this book is a must-read for any organization seeking to fulfill consumers intensifying demand for the real deal..
Price: $15.98
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Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki
The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit Bhargava counters that philosophy and illustrates how successful businesses have redefined themselves in the new customer universe. . . Personality Not Included is a powerhouse resource packed with bold new insights that show you how to shed the lifeless armor of your business and rediscover the soul of your brand. Sharing stories from the ethos of the world's weirdest city, to how Manga has taken the comic book industry by storm, to showcasing brands like Intel, Boeing, ING, and Dyson, Bhargava shows you why personality matters from the inside out. . . In Part One, you'll be introduced to the key components to building a personality and learn how to: . . - Recognize the greatest myth that most marketers blindly follow, and how to get past it.
- Use the �UAT Filter� to understand the personality of your organization and products in order to develop a communication strategy that drives your marketing.
- Create your company's �marketing backstory� using techniques pioneered by Hollywood screenwriters.
- Harness the influence of �accidental spokespeople� and use it to your advantage.
- Navigate the roadblocks of using personality that come from bosses, peers, investors, and lawyers, without getting fired or flamed.
- Pinpoint and capitalize on the moments where personality can make a difference.
. Part Two is packed with guides, tools, and techniques to help you flawlessly implement your plan. It features practical, step-by-step lessons that help you effectively move from theory to action, and includes a valuable collection of guides, checklists, question forms, printable resources, and more. . . Don't be another faceless company-learn the new rules for succeeding in the social media era with Personality Not Included. . . . ..
Price: $12.42
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Going Gray: What I Learned about Beauty, Sex, Work, Motherhood, Authenticity, and Everything Else That Really Matters
Anne Kreamer considered herself a youthful 49 until a photo of herself with her teenage daughter stopped her in her tracks. In one unguarded moment she saw herself for what she really was -- a middle-aged woman with her hair dyed much too harshly. In that one moment Kreamer realized that she wasn't fooling anyone about her age and decided it was time to get real and embrace a more authentic life. She set out for herself a program to let her hair become its true color, and along the way discovered her true self. Going Gray is Kreamer's exploration of that experience, and a frank, warm and funny investigation of aging as a female obsession. Through interviews, field experiments, and her own everywoman's chronicle, Kreamer probes the issues behind two of the biggest fears aging women face: Can I be sexually attractive as a gray-haired, middle-aged woman? and Will I be discriminated against in the work world? Her answers will surprise you. In searching for the balance between attractiveness and authenticity, Kreamer's journey of middle-aging illiminates in a friendly, useful, and entertaining way the politics and personal costs of this generation's definition of "aging gracefully..
Price: $4.68
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The Dance of Deception: A Guide to Authenticity and Truth-Telling in Women's Relationships
When The Dance of Deception was published, Lerner discovered that women were not eager to identify with the subject "Well, I don't do deception" was a common resonse We all "do deception", often with the intention to protect ourselves and the relationships we depend on. The Dance of Deception unravels the ways (and whys) that women show the false and hide the real -- even to our own selves. We see how relationships are affected by lying and faking, by silence and pretending and by brave -- but misguided -- efforts to tell the truth. Truth-telling is at the heart of what is most central in women's lives. It is at the foundation of authenticity and creativity, intimacy and joy. Yet in the name of "honesty", we can bludgeon each other. We can approach a difficult issue with such a poor sense of timing and tact that we can actually shut down the lines of communication rather than widening the path of truth-telling. Sometimes Lerner's advice takes a surprising turn -- for example, when she asks us to engage in a bold act of pretending in order to discover something "more real"; or when she tells us not to parachute down on our family to bring up a "hot issue" without laying the necessary groundwork first. Whether the subject is affairs, family secrets, sexual faking or the challenge of "being oneself", Lerner helps us to discover, speak and live our own truths..
Price: $1.59
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Trust Me: Four Steps to Authenticity and Charisma
Nick Morgan shows how anyone can be an effective speaker by presenting an image of authenticity and respect for their audience, whether in a group presentation or a one-on-one conversation. He presents a four-step process, perfected in his teaching at Harvard, that enables the reader to use their own personal speaking style while becoming a more persuasive and charismatic communicator and leader. The basis of this process is the fact that when words and body language are in conflict, body language wins every time. This isn't easy to overcome, because normally body language is immediate, while the words lag slightly behind, and even a momentary conflict is perceptible to the audience. The key to success is to train your body language to unconsciously align with your message. The four steps: * Form the attitude and intent to be open, and then let your body naturally express that intent. This feeling of openness will naturally affect the content of what you are saying, and it's that natural evolution that is at the heart of the process. * Become connected to your audience. This creates a mutual energy, and you will naturally begin to think in terms of what the audience wants and needs in shaping your content. * Ask yourself, what's my underlying emotion? Why does this matter to me? Becoming passionate about what you have to say naturally makes your audience care about it too. * Really listen to the audience. Understanding their needs and reactions will enable you to direct your communication in mutually beneficial ways..
Price: $15.67
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I Know I'm in There Somewhere: A Woman's Guide to Finding Her Inner Voice and Living a Life of Authenticity
A Psychological Guidebook for Women in the 21st Century Does life keep distracting you from acknowledging what you feel, what you need, and what you want? Are you too busy listening to what everyone else wants—your husband or boyfriend, your kids, your parents, your friends, or boss, even what the media tells us to be—to the point that you no longer know what you want? You’re not the only one. Based on her work with over a thousand women across the country, psychologist Helene G. Brenner has learned that women feel the impulse to accommodate, adapt and mold themselves to serve others at their own expense. Her solution is an invigorating new approach to women's psychology. The key to transformation, she explains, is not self-improvement, but self-acceptance—affirming and validating what we truly feel and experience and who we already are. Dr. Brenner shows women how to discover and express what they truly want and value, guiding you toward your own Inner Voice. I Know I’m In There Somewhere will show you: - How to embrace, rather than fix, the Inner Voice that has been there all along - How to distinguish the Outer Voices (the expectations of the people around you) from Your Inner Voice (the voice of your true self that goes beyond intuition and guides you wisely towards what is right for you) - What to do when you feel that the essence of who you are is being stifled by external demands and expectations - Why trying to change yourself doesn’t work, and why gentle acceptance of yourself and all of your feelings is the gateway to lasting change.
Filled with lively case studies, surprising insights, loads of practical advice and powerful "innercizes" to help readers access and live from their own inner voice, this book offers women a whole new way to relate to themselves, improve their relationships and create the lives they truly want..
Price: $4.68
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