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The Power and Paradox of Physical Attractiveness is a scholarly look into physical attractiveness. It articulates the great importance placed on this dimension of a person’s appearance. Analysis of the dynamics and consequences reveals a powerful, pervasive, and frequently unrecognized or denied physical attractiveness phenomenon. This phenomenon transcends time, geography, and culture, regardless of demographics and socioeconomics of individuals and populations.

With penetrating vision, Dr. Patzer provides evidence that despite professed ideals, people do judge others by their looks. Physical attractiveness is a more powerful determinant of a person’s fortune and misfortune in life than people admit. No matter the words, thoughts, and ideals proclaimed by people, these same people judge, assume, infer, believe, act, treat, decide, accept, reject, and behave toward or against individuals, in patterns consistent with their own physical attractiveness and that of others. While many dimensions define appearance, physical attractiveness predominates.

The physical attractiveness of a person impacts every individual throughout every community, across the United States and around the world. All people inherit and alter their physical attractiveness, which is determined by complex, interdependent, physical and non-physical factors. Hidden and not-hidden values drive thoughts and actions with significant effects and realities whereby higher physical attractiveness is beneficial, lower physical attractiveness is detrimental, and associated pursuits are relentless.

Physical attractiveness may look skin-deep as a surface aspect of appearance, but looks can be deceiving. Researchers throughout the world collect empirical data complemented with anecdotal data to probe beyond the surfaces. Through investigations that meet meticulous scientific methodological procedures, acute observations reveal previously undetected dimensions that advance understanding about physical attractiveness. The Power and Paradox of Physical Attractiveness explores, discovers, and documents the theories, evidence, and circumstances in which physical attractiveness is a remarkable veneer with influences that extend considerably beyond what we call skin-deep.

The author, Dr. Patzer, formally cites more than 750 references as he identifies a complex phenomenon in which physical attractiveness serves as an informational cue that propels a multiple-stage process. Through this process, people knowingly and unknowingly infer extensive information based on this cue, which in-turn triggers assumptions, expectations, attitudes, and behaviors. It ultimately leads to powerful consequences with significant benefits and detriments for every person, accompanied by continuous pursuits toward these benefits and away from these detriments, caused by his or her level of physical attractiveness.

What the Experts are Saying

Gordon Patzer makes me think. This is a high compliment in a world of vapid sound bytes and meaningless clichés. Having written a cover story on the subject of beauty for Psychology Today, I feel qualified to say that Patzer’s work is interesting, fearless and even inspired. If a profound writer’s job is to comfort the afflicted while afflicting the comfortable, Patzer continues to pass this test.

Michael Levine Best selling author of 16 books and public relations consultant for some of Hollywood's biggest names. Clients represented by his public relations campaigns include the most well known persons and companies accompanied by endorsements listed on his firm’s website that range from the highest positions in government that include a recent USA president, current and recent USA senators, New York and Los Angeles mayors, to corporate CEOs, to authors and professional speakers, to super stars in television, movies and music, to humanitarians of the greatest reputations.

Gordon Patzer has been the "bottom-line" expert on the subject of physical attractiveness for decades. His pioneering research in the field has been well tested and respected in the world of academia, and now, through The Power and Paradox of Physical Attractiveness, his knowledge and expertise are revealed to the much larger world. Despite ignorant platitudes regularly offered up by the politically correct brigade, our society continues to be captivated by supermodels, complete makeovers, and beautiful celebrities. Dr. Patzer explains exactly how and why we all react in a predictable way to certain quantifiable visual criteria. As someone who has lived on both sides of the equation, I have personally experienced the very power and paradox of which he writes. This book is essential reading for everyone who wishes to gain a truer and more comprehensive understanding of human nature and the world in which we live.

Cindy Jackson Author of Cosmetic Surgery Secrets and her autobiography Living Doll, founder of the Cosmetic Surgery Network, and frequently sought for her related experiences and expertise. Born in the United States, long-time London resident, and known worldwide for her many cosmetic surgeries to look more like the feminine ideal represented by the celebrated Barbie doll. Gordon Patzer is the right person at the right time to author the right book. I have a library on books concerning physical appearance but none has captured the magnitude and importance of this subject as author Patzer has in this monumental contribution to the literature. He has dissected the subject as no one before him, which makes this new work all the more valuable to academicians, the media, and the general public. Coming from an academic background, Patzer addresses the subject in a logical, but informative, and highly interesting manner. Gordon Patzer draws from his previous and most informative work and includes virtually all the vast research that has been done over the past several decades. Author, lecturer, dean, television personality, world-traveller and expert on the appearance phenomenon, Gordon Patzer has lived it all and has become one of the world’s leading experts on physical appearance. If you are as fascinated as I am on the subject of self-esteem, beauty, and physical appearance, The Power and Paradox of Physical Attractiveness has to be on the top of your list to purchase, read, and reference. Ronald E. Goldstein, D.D.S. Dentist practitioner world renown for his esthetic dentistry and author of Change Your Smile that has been translated into six languages and read by more than one million people.

In The Power and Paradox of Physical Attractiveness, Dr. Gordon Patzer reveals why beauty is more than skin deep. A leading expert and pioneer researcher on the physical appearance phenomenon, Dr. Patzer employs empirical data and powerful anecdotes to provide a fascinating reading experience. If you have any questions about physical attractiveness, self-esteem or beauty, you must read this first-rate book. Rosalene Glickman, Ph.D. Best-selling author of Optimal Thinking: How to Be Your Best Self, serves as president of The World Academy of Personal Development Inc. in Beverly Hills, and endorsements of her latest book include Stephan Covey (The 7 Habits of Highly Successful People) and Tom Peters (In Search of Excellence).

Professor Patzer has raised to a new level our understanding of the importance that our culture places on physical appearance. The Power and Paradox of Physical Attractiveness is by far the most comprehensive and rigorously researched work on this subject I have found. There will be many opportunities for both the professional and the layman to apply its insights.

Anna Soo Wildermuth, AICI, CIM Certified Image Master and past president of the Association of Image Consultants, International, Ms. Wildermuth is CEO of Personal Images, Inc: Image and Communication Skills for Individuals and Corporations, past president of the Association of Image Consultants, International, and co-author of Unlocking the Secrets of Successful Women in Business.

I am pleased to see the research in which the author of this groundbreaking book, Dr. Patzer, delved into the motivations for the medical industry to be influenced by the Physical Attractiveness Phenomenon. This is good material. Allen Steadham Director of the International Size Acceptance Association (ISAA), with branches across the United States, in Canada, Brazil, United Kingdom, France, Australia and the Arab Nations. ISAA’s formal mission is to promote size acceptance and to fight size discrimination throughout the world by means of advocacy and visible, lawful actions.

Whenever Dr. Patzer speaks, whether it be in a book, an article, a letter or TV appearance, it never fails to impact me in a way that I find somewhat of an 'Aha!' experience, a kind of 'That's sooooo true!' feeling that gets deep to the core of human behavior. Often times, I read his findings with a deep disappointment of the human race. How superficial people are, how empty and misguided their views are! And, while I sit and digest what Dr. Patzer is so boldly stating, I feel uneasy because I realize that as a marketer and a mother, I am oftentimes guilty of these stereotypes and perceptions. Dr. Patzer has a way of breaking through the clutter of physical and non-physical perceptions and behaviors, leaving you with a clear understanding of the psychological and social implications of this truly fascinating phenomenon. In many ways, Dr. Patzer provides us with the world's ultimate mirror to human behavior. Dare to look, you will sure to be shocked and inspired. Julie Kaneshiro-Sweeney Former Director of Brand Marketing for GUESS?, Inc., Walt Disney Studios consumer products division, Universal Studios home video, and Nissin Foods USA, as well as former positions with Hakuhodo Advertising and Chiat/Day Advertising. Ms. Sweeney earned an MBA early in her career from The University of Chicago, and lives in Los Angeles with her husband and their two young children.

As a physician with a medical specialty focused toward appearance, I experience daily the role and impact physical attractiveness has in the lives of men as well as women. Many factors influence or determine the physical attractiveness of a person, and both separately and collectively they cause significant psychological and sociological consequences. The thoroughness and precision with which Dr. Patzer has researched, analyzed, and articulated these matters make his scholarly book, The Power and Paradox of Physical Attractiveness, a "must read" for every person. Craig L. Ziering, DO, FAOCD Doctor of Osteopathic Medicine, Fellow of the American Osteopathic College of Dermatology, and a qualified medical doctor board certified by the American Board of Hair Restoration Surgery and the American Osteopathic Board of Dermatology. Dr. Ziering is regularly featured on the ABC Television Network program, Extreme Makeover.

In his continuing effort to research and explain the phenomenon of physical attractiveness, Gordon Patzer now offers The Power and Paradox of Physical Attractiveness, a profound work that takes great pains to explain how the world looks at this issue. Having followed his work for 15 years, I can say that he has been influential in the dental profession at helping it understand the value of its part in enhancing physical attractiveness. Every medical/dental professional needs to understand the implications that Dr. Patzer relates in this book to better support their patients concerns, needs, and wants related to physical attractiveness. Joseph Whitehouse, MS, DDS Dentist practitioner in the San Francisco Bay area, President, World Congress of Minimally Invasive Dentistry, and Founding member, World Congress of Micro Dentistry.

I have been involved in related study since 1983 and I applaud Dr. Patzer as the globally recognized authority on physical attractiveness. He has accumulated vast experience and esteem as an analyst, expert, and proponent about this most specialized science and its pervasive presence. His accomplishments include formulating the systems for this potent psychological and sociological phenomenon. His latest scholarly summation communicated in The Power and Paradox of Physical Attractiveness is destined to become another cornerstone of knowledge and understanding. Robert "Bobby" Ramirez Author, Independent Scientific Researcher concerning Phenology, Alpha-Numerical Phenometrics, and the Primordial Defensive System

The only broad-based multi-disciplinary summary of research on the meaning, measurement and impact of beauty in contemporary society. Covering psychological, sociological, political, medical and economic research, this volume [The Power and Paradox of Physical Attractiveness] is must-reading for anyone interested on how our looks affect our lives. Daniel S. Hamermesh, Ph.D. Edward Everett Hale Centennial (Distinguished) Professor of Economics at the University of Texas at Austin, Dr. Hamermesh holds his Ph.D. from Yale University, has published more than 80 refereed articles in scholarly journals, and lectured at universities in 43 states and 23 foreign countries.

A person’s physical attractiveness is an extremely important aspect in our society, often with unexpected, as well as expected, consequences. Within the pages of The Power and Paradox of Physical Attractiveness, Gordon Patzer reveals great insight into these consequences, their power, and their complicated dimensions. He also reveals that physical beauty is much more than the surface looks of a person. This book is truly a page-turner for everyone, ranging from academics to professionals to parents to people throughout the general public. James and Judy Clingman Directors of The Pageant Agency focused on state-level Miss USA and Miss Teen USA Pageants, which are part of the Miss Universe Pageant that is an NBC-TV and Donald J. Trump partnership. Under the Clingmans’ directorship of Iowa USA Pageants and Wisconsin USA Pageants, their representatives have included one national winner and numerous Top 10 national finalists. James and Judy have five children including 10-year-old triplets..
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Using evolutionary, cognitive, and social psychology, this volume examines the issues raised by the question, "What makes some faces more attractive than others?" The authors challenge the views that beauty is simply in the "eye of the beholder," that it is idiosyncratic, and that it is nothing more than an artifact of culture and argue instead that there are a variety of biological, social, motivational, and developmental issues involved in facial attractiveness. By exploring attractiveness and preference from these various perspectives, this collection offers profound and unique insight on how and why we are attracted to certain facial types, and how that attraction can impact our social interaction..
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There exists a need for the creation of an objective system for measuring facial attractiveness and along with it a detailed mathematical analysis and understanding of facial sexual dimorphism. Both the areas of ophthalmic and facial plastic and reconstructive surgery and the areas of facial attractiveness and recognition research in psychology would greatly benefit from achieving these goals. The objective of this work has been to: develop and test a system for measuring facial attractiveness in an objective manner; and analyze orbital and facial sexual dimorphism. A facial overlay system or mask variously called the phi, archetypal, golden, or golden ratio mask has been claimed to be capable of being adapted to create an objective system for measuring facial attractiveness. The central hypothesis of the thesis is that the phi mask can be used to create an objective measurement system for facial attractiveness. Over a period of seven years, we have created a standardized high resolution photographic facial database of 18-30 year old male and female adults, as well as database of linked facial anthropometric and photogrammetric measurement data. We have also designed a system using the phi mask that attempts to measure facial attractiveness objectively, and tested it against our facial database. Finally, we have made a detailed analysis of the measurement data and previous literature with respect to precisely defining sexual dimorphism around the eyes and face. Results support our central hypothesis in that the phi mask in its current form does yield a measure for objective attractiveness that correlates to the current "gold standard" measure of attractiveness – ‘truth of consensus’. However, while the mask is capable of explaining a major portion of the variance in facial attractiveness, it is not the final complete answer. Strengths, weaknesses and limitations of the approach and the model used are discussed, and ideas and directions for further research to develop a more accurate system are suggested. The analysis of the orbits and the face for sexual dimorphism yielded a great deal of new data and have lead to an understanding of sexual differences that have practical implications for both surgery and further facial research. Applications of the research include: Preoperative aids for planning plastic and reconstructive surgery, cosmetic surgery, and sex-altering surgery; standards for analyzing the eyes for academic study; standards for quantifying the features of the eyes for use in an identification system; aid in application of cosmetics; aid in understanding the psychological impact of eyes on the judgment of attractiveness; creation of a standardized database of digital high-resolution facial photographs and linked anthropometric and demographic database to be made available to the world community of facial researchers; use of the databases by researchers for face recognition research, facial attractiveness research etc..
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IN the literature of all countries there will be found a certain number of works treating especially of love. Everywhere the subject is dealt with differently, and from various points of view. In the present publication it is proposed to give a complete translation of what is considered the standard work on love in Sanscrit literature, and which is called the `Vatsyayana Kama Sutra', or Aphorisms on Love, by Vatsyayana. While the introduction will deal with the evidence concerning the date of the writing, and the commentaries written upon it, the chapters following the introduction will give a translation of the work itself. It is, however, advisable to furnish here a brief analysis of works of the same nature, prepared by authors who lived and wrote years after Vatsyayana had passed away, but who still considered him as the great authority, and always quoted him as the chief guide to Hindoo erotic literature. Besides the treatise of Vatsyayana the following works on the same subject are procurable in India: The Ratirahasya, or secrets of love The Panchasakya, or the five arrows The Smara Pradipa, or the light of love The Ratimanjari, or the garland of love The Rasmanjari, or the sprout of love The Anunga Runga, or the stage of love; also called Kamaledhiplava, or a boat in the ocean of love. The author of the `Secrets of Love' was a poet named Kukkoka. He composed his work to please one Venudutta, who was perhaps a king. When writing his own name at the end of each chapter he calls himself `Siddha patiya pandita', i.e. an ingenious man among learned men. The work was translated into Hindi years ago, and in this the author's name was written as Koka. And as the same name crept into all the translations into other languages in India, the book became generally known, and the subject was popularly called Koka Shastra, or doctrines of Koka, which is identical with the Kama Shastra, or doctrines of love, and the words Koka Shastra and Kama Shastra are used indiscriminately. The work contains nearly eight hundred verses, and is divided into ten chapters, which are called Pachivedas. Some of the things treated of in this work are not to be found in the Vatsyayana, such as the four classes of women, the Padmini, Chitrini, Shankini and Hastini, as also the enumeration of the days and hours on which the women of the different classes become subject to love, The author adds that he wrote these things from the opinions of Gonikaputra and Nandikeshwara, both of whom are mentioned by Vatsyayana, but their works are not now extant. It is difficult to give any approximate idea as to the year in which the work was composed. It is only to be presumed that it was written after that of Vatsyayana, and previous to the other works on this subject that are still extant. Vatsyayana gives the names of ten authors on the subject, all of whose works he had consulted, but none of which are extant, and does not mention this one. This would tend to show that Kukkoka wrote after Vatsya, otherwise Vatsya would assuredly have mentioned him as an author in this branch of literature along with the others. The author of the `Five Arrows' was one Jyotirisha. He is called the chief ornament of poets, the treasure of the sixty-four arts, and the best teacher of the rules of music. He says that he composed the work after reflecting on the aphorisms of love as revealed by the gods, and studying the opinions of Gonikaputra, Muladeva, Babhravya, Ramtideva, Nundikeshwara and Kshemandra. It is impossible to say whether he had perused all the works of these authors, or had only heard about them; anyhow, none of them appear to be in existence now. This work contains nearly six hundred verses, and is divided into five chapters, called Sayakas or Arrows. .
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This digital document is a journal article from Body Image, published by Elsevier in . The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

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Three purported cues to perceived male physical attractiveness are the waist-to-chest ratio (WCR), body mass index (BMI) and the waist-to-hip ratio (WHR). This study examined the relative contribution of each cue in several socio-economically distinct populations. Ninety-five female participants from Britain and Malaysia were asked to rate a set of images of real men with known WCR, BMI and WHR. The results showed clear differences along a gradient of socio-economic development. In urban settings, WCR was the primary component of attractiveness ratings, with BMI playing a smaller role and WHR not reaching significance. In the rural setting, BMI was the primary predictor of attractiveness, with WCR playing a more minor role and WHR not reaching significance. In general, urban participants were more reliant on body shape and chose a relatively slim figure with an 'inverted triangle' shape; rural participants were more reliant on body weight and chose a heavier figure with a less triangular shape. These findings are discussed in terms of evolutionary psychological explanations of mate selection and sociological theories that emphasise the effect of resource scarcity on preferences for body shapes and sizes. izes. .
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