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Web Analytics: An Hour a Day
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file..
Price: $16.08
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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool..
Price: $16.03
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Competing on Analytics: The New Science of Winning
You have more information at hand about your business environment than ever before. But are you using it to "out-think" your rivals? If not, you may be missing out on a potent competitive tool. In "Competing on Analytics: The New Science of Winning" , Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisions has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon: Analytics: sophisticated quantitative and statistical analysis and predictive modeling. Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price, to accelerate product innovation, to optimize supply chains, and to identify the true drivers of financial performance. A wealth of examples - from organizations as diverse as Amazon, Barclay's, Capital One, Harrah's, Procter & Gamble, Wachovia, and the Boston Red Sox - illuminate how to leverage the power of analytics..
Price: $15.93
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Advanced Web Metrics with Google Analytics
Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI..
Price: $22.68
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Turning Numbers into Knowledge: Mastering the Art of Problem Solving
Full of tools, tricks, and tips for solving problems in the real world, this book serves as an ideal training manual for those who are new to or intimidated by quantitative analysis and acts as an excellent refresher for those who have more experience but want to improve the quality of their data, the clarity of their graphics, and the cogency of their arguments. In addition to containing numerous updates to the contents—references, URLs, and reading lists—this second edition includes a new foreword, revised chapters, and an epilogue. Mastering the art of problem solving takes more than proficiency with basic calculations; it requires understanding how people use information, recognizing the importance of ideology, learning the art of storytelling, and acknowledging the important distinction between facts and values. Intended for executives, professors, and students, this guide addresses these and other essential skills. .
Price: $15.65
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Schaum's Outline of Calculus, 5ed: Schaum's Outline of Calc, 5ed (Schaum's Outline Series)
Confusing Textbooks? Missed Lectures? Not Enough Time? . . Fortunately for you, there's Schaum's Outlines More than 40 million students have trusted Schaum's to help them succeed in the classroom and on exams. Schaum's is the key to faster learning and higher grades in every subject. Each Outline presents all the essential course information in an easy-to-follow, topic-by-topic format. You also get hundreds of examples, solved problems, and practice exercises to test your skills. . . This Schaum's Outline gives you . . - Practice problems with full explanations that reinforce knowledge.
- Coverage of the most up-to-date developments in your course field.
- In-depth review of practices and applications.
. . Fully compatible with your classroom text, Schaum's highlights all the important facts you need to know. Use Schaum's to shorten your study time-and get your best test scores! . . Schaum's Outlines-Problem Solved. . . ..
Price: $11.77
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Actionable Web Analytics: Using Data to Make Smart Business Decisions
Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions—and many more—using their decade of experience in Web analytics..
Price: $8.95
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Beyond the Black Box: The Forensics of Airplane Crashes
The black box is orange -- and there are actually two of them. They house the cockpit voice recorder and the flight data recorder, instruments vital to airplane crash analyses. But accident investigators cannot rely on the black boxes alone. Beginning with the 1931 Fokker F-10A crash that killed legendary football coach Knute Rockne, this fascinating book provides a behind-the-scenes look at plane wreck investigations. Professor George Bibel shows how forensic experts, scientists, and engineers analyze factors like impact, debris, loading, fire patterns, metallurgy, fracture, crash testing, and human tolerances to determine why planes fall from the sky -- and how the information gleaned from accident reconstruction is incorporated into aircraft design and operation to keep commercial aviation as safe as possible. .
Price: $16.96
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