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Price: $1.09 [Notify me when price goes down.]

Most people have been conditioned to believe that business communication must be clear, rational, and objective, with no place for emotion or subjective thinking. Yet the most powerful, persuasive communication has a human element...often delivered simply and personally through the telling of stories.

This book shows readers how to use personal stories to get their ideas across and create meaningful connections between themselves and their audience. Moving beyond the usual speech-openers or ice-breakers, the book gives readers a process for finding, developing, and using their own stories, including how to:

* gain people's trust * use six different kinds of stories * shift from everyday thinking into story thinking * help shape group decisions and actions.

Filled with enlightening anecdotes, this practical guide gives readers the tools they need to persuade, inspire, and influence others through the power of story..
Price: $8.96 [Notify me when price goes down.]

Face-to-face with some of America's most terrifying killers, FBI veteran and ex-Army CID colonel Robert Ressler learned form then how to identify the unknown monsters who walk among us--and put them behind bars. Now the man who coined the phrase "serial killer" and advised Thomas Harris on The Silence of the Lambs shows how is able to track down some of today's most brutal murderers.

Just as it happened in The Silence of the Lambs, Ressler used the evidence at a crime scene to put together a psychological profile of the killers. From the victims they choose, to the way they kill, to the often grotesque souvenirs they take with them--Ressler unlocks the identities of these vicious killers of the police to capture.

And with his discovery that serial killers share certain violent behaviors, Ressler's gone behind prison walls to hear the bizarre first-hand stories countless convicted murderers. Getting inside the mind of a killer to understand how and why he kills, is one of the FBI's most effective ways of helping police bring in killers who are still at large.

Join Ressler as he takes you on the hunt for toady's most dangerous psychopaths. It is a terrifying journey you will not forget.
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Success in today's business economy demands nonstop innovation But fancy buzzwords, facile lip service, and simplistic formulas are not the answer. Only an entirely new mindset -- a new attitude toward success and failure -- can transform managers' thinking, according to Richard Farson, author of the bestseller Management of the Absurd, and Ralph Keyes, author of the pathbreaking Chancing It: Why We Take Risks, in this provocative new work.

According to Farson and Keyes, the key to this new attitude lies in taking risks. In a rapidly changing economy, managers will confront at least as much failure as success. Does that mean they'll have failed? Only by their grandfathers' definition of failure. Both success and failure are steps toward achievement, say the authors. After all, Coca-Cola's renaissance grew directly out of its New Coke debacle, and severe financial distress forced IBM to completely reinvent itself.

Wise leaders accept their setbacks as necessary footsteps on the path toward success. They also know that the best way to fall behind in a shifting economy is to rely on what's worked in the past -- as when once-innovative companies like Xerox and Polaroid relied too heavily on formulas that had grown obsolete. By contrast, companies such as GE and 3M have remained vibrant by encouraging innovators, even when they suffered setbacks. In their stunning new book, Farson and Keyes call this enlightened approach "productive mistake-making." Rather than reward success and penalize failure, they propose that managers focus on what can be learned from both. Paradoxically, the authors argue, the less we chase success and flee from failure, the more likely we are to genuinely succeed.

Best of all, they have written a little jewel of a book, packed with fresh insights, blessedly brief, and to the point.

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Its been said that "the philosophy of the classroom in this generation will be the philosophy of life in the next generation." Our earliest founding fathers understood this. That's why, after building homes and churches, they established educational institutions like Harvard, Yale, Columbia, and Dartmouth. Today, most Christians have adopted the false premise that facts are neutral. They believe it doesn't matter who teaches math, science, and history, because facts are facts. The humanists took advantage of this type of thinking by gradually shaping and controlling education in terms of materialist assumptions. Whoever Controls the Schools Rules the World shows how education can be used as a vehicle for social change from Karl Marx and Adolf Hitler to secular humanism and radical Islam. Our worldview opponents understand that education is where the war of ideas is fought. If Christians are serious about securing the future for our children, they must understand the nature of the war we are fighting..
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