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Yes!: 50 Scientifically Proven Ways to Be Persuasive
Small changes can make a big difference in your powers of persuasionWhat one word can you start using today to increase your persuasiveness by more than fifty percent? Which item of stationery can dramatically increase people's responses to your requests? How can you win over your rivals by inconveniencing them? Why does knowing that so many dentists are named Dennis improve your persuasive prowess? Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways? Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers..
Price: $14.43
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The Wine Trials: 100 Everyday Wines Under $15 that Beat $50 to $150 Wines in Brown-Bag Blind Tastings
6,000 glasses of evidence that will change the way you buy wine: Hide the label...and the truth comes out. Acclaimed Fearless Critic Robin Goldstein has gone around the country serving 6,000 glasses of wine from brown paper bags to experts and everyday wine drinkers around America. Here, in print for the first time, are the shocking results, including full-page reviews of the 100 wines that beat $50 to $150 bottles in the blind tastings..
Price: $10.17
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The Associated Press Stylebook and Briefing on Media Law
More people write for The Associated Press than for any newspaper in the world, and writers-nearly two million of them-have bought more copies of The AP Stylebook than of any other journalism reference. It provides facts and references for reporters, and defines usage, spelling, and grammar for editors. There are separate sections for journalists specializing in sports and business, and complete guidelines for how to write photo captions, file copy over the wire, proofread text, handle copyrights, and avoid libel. This edition of The AP Stylebook keeps pace with world events, common usage, and AP procedures. .
Price: $10.00
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The Nature of Animal Healing : The Definitive Holistic Medicine Guide to Caring for Your Dog and Cat
A pioneering revolutionary prescription for the health and long life of your pets For two decades, Dr. Martin Goldstein--America's most successful, renowned holistic veterinarian--has healed and helped his animal patients with the same natural therapies that benefit humans. The results have been so astounding that today critically sick pets are brought to him from across the country for a new chance at life and health. In this compelling, very accessible book, Dr. Goldstein explains exactly what holistic medicine is and how it works. By treating the root of a health problem instead of its symptoms, you too can help your animal to regain and maintain its own health, as nature intended. Dr. Goldstein also shares many remarkable true stories of supposedly terminally ill animals who have recovered to full wellness. Inside you'll discover - Why our animals get sick, even when we strive to give them the best of care - An exhaustive A to Z guide of pet ailments--and the best course of action - Why vaccines can do more harm than good - The link between diet and disease--and how the right diet can not only prevent disease but reverse it - How acupuncture, homeopathy, chiropractic, and other alternative options work--safely and painlessly--to restore true health - Specific guidance for the use of herbs, supplements, and natural remedies - The good news (and the bad) about cancer in animals--including extraordinary new treatments and potential cures - Coping with the inevitable death of your pet--both physically and psychologically And much, much more PLUS--the ultimate resource for holistic pet care: an extensive guide to holistic product manufacturers and stores, books, newsletters, Web sites, veterinarians, and associations!.
Price: $8.93
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The Best of 2600: A Hacker Odyssey
Since 1984, the quarterly magazine 2600 has provided fascinating articles for readers who are curious about technology Find the best of the magazine’s writing in Best of 2600: A Hacker Odyssey, a collection of the strongest, most interesting, and often most controversial articles covering 24 years of changes in technology, all from a hacker’s perspective. Included are stories about the creation of the infamous tone dialer “red box” that allowed hackers to make free phone calls from payphones, the founding of the Electronic Frontier Foundation, and the insecurity of modern locks..
Price: $21.94
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Perfect Pairings: A Master Sommelier's Practical Advice for Partnering Wine with Food
As thousands of wines from around the globe enter the marketplace and the American palate continues to adopt flavors from a range of cultures, the task of pairing wine and food becomes increasingly complicated. No longer is the choice simply red or white, or wines from California, France, or Italy. The typical shopper today has access to wines from those regions plus South Africa, Chile, Argentina, New Zealand, and Australia. If that isn't confusing enough, Asian, Latin American, and Creole dishes might find their way onto the same table. Perfect Pairings, by well-known Master Sommelier and respected restaurant industry veteran Evan Goldstein, provides straightforward, practical advice for choosing the right bottle for each meal. The quintessential resource for matching wine and food, this book includes 58 companion recipes developed by celebrated chef Joyce Goldstein that showcase each type of wine. Perfect Pairings combines in-depth explorations of twelve grape varietals, sparkling wines, and dessert wines with guidance about foods that enhance the wide range of styles for each varietal. Whether the Chardonnay is earthy and flinty; rich, buttery, and oak-infused; fruity and tropical; or aged and mature, Goldstein explains how to match it with dishes that will make the wine sing. His clear, educational, and entertaining approach towards intimidating gastronomical questions provides information for all readers, professional and amateur alike. * 16 full-color photos * Six seasonal and special occasion menus * Tips for enhancing food and wine experiences, both at home and in restaurants * Glossary of wine terminology * Overview of the world's primary wine-growing regions * Recommendations of more than five hundred wines, ranging in price from everyday to splurge.
Price: $18.72
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The Oxford Picture Dictionary: English-Spanish Edition
A comprehensive, flexible, and up-to-date vocabulary reference and teaching tool for English language learning. The Oxford Picture Dictionary and its components create a highly teachable programme that can be used as a complete, four-skills beginning course, or as a language development supplement and practical reference. NEW Grammar Activity Book.
Price: $15.24
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The Quantum World: Quantum Physics for Everyone
As Kenneth W. Ford shows us in The Quantum World, the laws governing the very small and the very swift defy common sense and stretch our minds to the limit. Drawing on a deep familiarity with the discoveries of the twentieth century, Ford gives an appealing account of quantum physics that will help the serious reader make sense of a science that, for all its successes, remains mysterious. In order to make the book even more suitable for classroom use, the author, assisted by Diane Goldstein, has included a new section of Quantum Questions at the back of the book. A separate answer manual to these 300+ questions is available; visit The Quantum World website for ordering information. There is also a cloth edition of this book, which does not include the "Quantum Questions" included in this paperback edition. .
Price: $11.88
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Reclaiming Desire: 4 Keys to Finding Your Lost Libido
4 Keys to Finding Your Lost Libido Anyone who has stood in a supermarket checkout line has seen all the sexy headlines on women's magazines, touting exciting new ways for readers to drive their men wild in bed or to heighten their own sexual pleasure. These are tantalizing promises, to be sure. But they sorely miss the mark. The fact is, many women aren't interested in more sex or better sex. They aren't interested in sex at all. They used to be, of course. Over months or even years, their sexual desire all but disappeared. And they can't understand why. Through years of clinical practice, Andrew Goldstein, M.D., and Marianne Brandon, Ph.D., have worked with scores of clients who aren't satisfied with their sex drives. They've seen how women struggle to open up about this very personal and painful problem. And they've seen how it can erode women's self-esteem and strain intimate relationships. In Reclaiming Desire, Dr. Goldstein and Dr. Brandon present a self-care version of their highly effective holistic approach to treating low libido. Inside you'll find: - An exclusive self-test to assess physical, emotional, intellectual, and spiritual health--the four cornerstones of a healthy sex drive - Essential information on how major life events like pregnancy, menopause, and divorce can affect a woman's sexual health - A range of practical measures, from conventional and herbal medicines to mind-body techniques and lifestyle strategies, that can help rekindle sexual desire- Personal stories that draw upon the real-life experiences of women who once struggled with low libido--and emerged with a greater understanding of their sexual selves Reclaiming Desire also offers a healthy dose of reassurance and encouragement as an antidote to all of the misconceptions about low libido. As you'll learn, a decline in sex drive doesn't automatically happen with age. And while hormones influence sexual desire and response, they don't determine a woman's sexual destiny. Just as important, low libido doesn't necessarily point to a problem in a woman's relationship with her partner. More than likely, she simply has lost touch with her sexual self. Unlike those magazine headlines, Reclaiming Desire will more than live up to its promise. With this book, you can reclaim your desire--and make your sex life better than ever. .
Price: $11.91
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