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Coca-Cola 2009 Calendar
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For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It
Now fully updated, the classic account of how a bottle of sweetened caramel-colored soda water became synonymous with American capitalism For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company-and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world-this is business history at its best: in fact, "The Real Thing.".
Price: $13.86
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Petretti's Coca-Cola Collectibles Price Guide: The Encyclopedia of Coca-Cola Collectibles
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Elvis, Jesus and Coca-Cola (Kinky Friedman Novels)
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Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World
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B.J. Summer's Guide To Coca-Cola: Identifications, Current Values (B J Summer's Guide to Coca Cola Identification)
B.J. Summers, author of two popular books on advertising and gas station memorabilia, offers this refreshing book on Coca-Cola collectibles. This deluxe hardbound book will become the essential reference book for collectors of Coca-Cola items, including thermometers, jewelry, china, calendars, fans, bottles, trays, games, clocks and Santas. 750 color photos..
Price: $18.77
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The Real Thing: Truth and Power at the Coca-Cola Company
The Real Thing is a portrait of America’s most famous product and the people who transformed it from mere soft drink to symbol of freedom. With fresh insights and a penetrating eye, New York Times reporter Constance L. Hays examines a century of Coca-Cola history through deft portraits of the charismatic, driven men who used luck, spin, and the open door of enterprise to turn a beverage with no nutritional value into a remedy, a refreshment, and an international object of consumer desire. The rise of Coke is also a catalog of carbonation, soda fountains, dynastic bottling businesses, global expansion, and outsize promotional campaigns, not all of which succeeded. By examining relationships at every level of the company, Hays reveals the psyche of a great American corporation–and also tells a larger story about business and this nation’s culture..
Price: $6.75
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