|
|
|
The Race for Perfect: Inside the Quest to Design the Ultimate Portable Computer
Personal computing has reshaped economies and industries, and is transforming how we express ourselves and relate to one another The most personal of personal computers are the portables. We carry these gadgets with us wherever we go, whether they�re laptops, smartphones, or the coolest new Web-surfing devices. The Race for Perfect tells the story of two generations of entrepreneurs, designers, and engineers as they have struggled to make ever-better portables. . Steve Hamm takes the reader into a world where inspiration, design, engineering, and marketing come together to produce wave upon wave of the innovative products that we love to talk about and use. From the earliest days of portable computing, 40 years ago, entrepreneurs and designers have pushed forward relentlessly in a quest to create the perfect device. Their efforts have produced a few fabulous successes and many failures. But they never give up. They�re driven by the basic rule of the tech industry: innovate or die. . In addition to a fascinating read, The Race for Perfect offers valuable lessons for business people in any industry, revealing how they must . INNOVATE constantly to differentiate their products. CREATE design principles that are timeless. INTEGRATE design and engineering so products are both useful and fun to use. IMPROVE quality and convenience without compromise. TAP social networks to turn customers into fans . . At the center of this tale is the story of a single product, Lenovo�s ThinkPad X300 laptop. Lenovo, the first Chinese company to seek to establish a global consumer brand, bought IBM�s PC division in 2005 primarily to get the company�s storied ThinkPad laptops. The X300 was conceived as a �halo� product that would draw customers to Lenovo�s entire line. Woven through The Race for Perfect is a case study of how this ambitious company, with teams in Japan, the United States, and China, marshaled its resources to pursue laptop perfection. As X300 came close to the finish line, it collided head-on with Apple�s super-slim MacBook Air�-with surprising results. ..
Price: $7.20
[ Notify me when price goes down.]
|
|
Strategic Management: Formulation, Implementation, and Control
Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout "Strategic Management, 9e". Pearce and Robinson have retained high level of academic credibility and market-leading emphasis on strategic practice with this edition. This text continues to have strong support from longtime adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a practical, systematic approach. The 9th edition will once again include numerous "Business Week" short cases and a wide assortment of traditional, longer strategic management cases. Pearce and Robinson continue to use a unique pedagogical model they created to provide logic and structure to its treatment of strategic management, which in turn makes the material more easily organized by the instructor and learned by the student..
Price: $36.95
[ Notify me when price goes down.]
|
|
Leadership Power Plays
Learn the Plays Make Your Move - Establish responsibility at every level like Jamie Houghton at Corning
- Learn from T.K. Kurien to emulate top players the Wipro way
- Put the fash back in your organization like Canon's Fujio Mitarai
- Use Steve Ballmer's tactics at Microsoft to command a company in transition
And get in the game with the Monday Morning strategies and inside plays of the world's top business champions. BusinessWeek Power Plays Marketing Power Plays Strategy Power Plays Game On. Visit businessweek.com/powerplays .
Price: $2.16
[ Notify me when price goes down.]
|
|
BusinessWeek Fast Track: Best Undergraduate B-Schools (Businessweek Fast Track Guides)
STUDENTS: This book is packed with exclusive rankings of America's top undergrad business programs It tells you what's up, who's down, and which schools are best for you. PARENTS: This book tells you how much it costs-and if it's all worth it. Based on BusinessWeek's famous rating system, this at-a-glance guide will save you hours of research on undergraduate business schools. It answers all your questions, including What's It Worth? Job stats and salaries of recent grads What's the Cost? Not just tuition: books, food, everything Is It the Right Fit? The best schools for overachievers, slackers, and strong test-takers Do I Have What It Takes? The SAT and ACT scores schools are looking for With Web links, phone numbers, application requirements, and visitor info, this guide is all you need to get into your school of choice-and get on the fast track for life. .
Price: $4.93
[ Notify me when price goes down.]
|
|
The Complexity Advantage
In today's rapidly changing global market, a growing number of organizations are turning to the science of complexity theory and successfully applying its principles to dramatically improve the way they do business. Susanne Kelly and Mary Ann Allison draw on their extensive research at Citibank, a recognized pioneer in the successful application of complexity science to the business world, showing managers how to use complexity's self-organizing techniques to increase efficiency and creativity, inspire new ways of leading, and predict the behaviors of employees, customers, vendors, and competitors..
Price: $11.28
[ Notify me when price goes down.]
|
|
Mastering the Art of Creative Collaboration (Businessweek Books)
Robert Hargrove, leading authority on collaboration, offers a new leadership practice that unleashes the human spirit into action and creates limitless new possibilities. Hargrove shows how creative collaboration is much more effective in reaching desired goals than confrontation and mere cooperation (teamwork). HargroveOs powerful, concise, step-by-step process for creative collaboration maximizes the talent and diversity within the group, making it possible to attain creative breakthrough solutions not attainable on an individual basis..
Price: $29.29
[ Notify me when price goes down.]
|
|
BusinessWeek Guide to The Best Business Schools
Here is the only business school guide that delivers the latest ratings of the schools by the people who know them best--nearly 17,000 recent graduates and corporate recruiters. .
Price: $14.76
[ Notify me when price goes down.]
|
|
Strategy Power Plays
Learn the Plays Make Your Move - Take a page from Jeff Bezos at Amazon.com and reinvent your company
- Turn your business direction on a dime like Michael Dell
- Find your drive for customer satisfaction with Edouard Michelin
- Dial in collaboration using Edward Zander's tactics at Motorola
And get in the game with the Monday Morning strategies and inside plays of the world's top business champions. BusinessWeek Power Plays Marketing Power Plays Leadership Power Plays Game On. Visit businessweek.com/powerplays .
Price: $2.58
[ Notify me when price goes down.]
|
|
Marketing Power Plays
Learn the Plays Make Your Move - Build an IKEA-style global brand the way Ingvar Kamprad does
- Use Hans Straberg's tactics at Electrolux to sweep in profits
- Bank on thinking locally like Citigroup's Steven Freiberg
- Keep your company tuned in the way Judy McGrath does at MTV
And get in the game with the Monday Morning strategies and inside plays of the world's top business champions. BusinessWeek Power Plays Leadership Power Plays Strategy Power Plays Game On. Visit businessweek.com/powerplays .
Price: $2.58
[ Notify me when price goes down.]
|
|
|
|
|